Some of you readers would know that Magnetic Sponsoring was my very first investment one year after I stepped into Premier Pure, my primary MLM company. To date, I've spent close to a thousand dollars on information, software and services related to network marketing, web technology, psychology, copywriting, social media and etc.
The silly thing was that before Magnetic Sponsoring, I was never of the mindset that I had to invest a single cent into my business. From my observations, most newcomers to the industry have this impression as well. This can be traced back to 2 main reasons.
1. Most people enter the industry with a J-O-B mentality, with zero education in entrepreneurship and zero marketing experience.
2. Prior to my decision to sign up with the company,I was assured that I would not have to invest a single cent. Everything I needed to learn and apply can and will be provided by my uplines,the team I'm in and the company. Till today, I still come across Premier Pure distributors showing presentations to prospects and subsequently reassuring them that there will be no investment required and thereby, no risks involved. Even I was guilty of saying that when I was brand new to the trade.
The reason why these combined can become a huge obstacle your success in business, is this. If you're like me,and most other people, you probably joined the industry without any prior business and marketing experience or success.
If this was the case. The first thing you ought to do is to get yourself educated. Yes, you'll have to spend money on mastering sales and marketing, and not blow your cash "trying out the company products for yourself so that you're convinced". There's always time for product samples later.
If your team does happen to offer free marketing training for real,count yourself lucky. But more often than not, these so called trainings only deal with salesmanship and closing prospects within your warm market*. What's missing and really important for having a profitable and healthy business is education in marketing - the art of getting qualified prospects to FIND YOU.
*I wouldn't flat out claim that warm market approach does not work. I've had limited success with it. However, getting results from this approach it has got more to do with the quality of an individual's pre-existing social network and his relationship with those in there rather than true marketing ability. There's absolutely nothing wrong with this approach as long as it is done professionally. The actual problem is when your entire team depends on it as the main strategy (or lack thereof). A normal person's warm market is usually not targeted or large enough to sustain any business and generate sufficient referrals. You should, however, share your products or opportunity to your warm market passively and as a supplement to your main marketing efforts.
As a result, a common scenario would have an entire team of Premier Pure distributors using outdated and ineffective ways to run a business. Regardless of each individual's ability to upgrade themselves, and a convenient excuse you'll hear from most MLM leaders is that "more advanced marketing strategies are too difficult for the average person and not duplicable". You may or may not be an average person. If you ask me, I definitely did not go into marketing to remain an average person with an average income and average lifestyle.
Bear in mind that mediocre methods will yield you mediocre results.
When I understood this truth, I decided to go out of my way to master real world marketing techniques that my uplines, my team and my company could not offer me. I couldn't stand to settle for unprofessional, second-rate methods and struggle like everyone else. You do not deserve this either.
I still believe that Premier Pure is a viable opportunity for any budding entrepreneur on a budget. You don't have to spend a hell lot of money for a start, but you'll still need to be prepared to spend some money.
As far as running a business is concerned, there will always be some sort of risk involved. Even if your opportunity does not require you to purchase anything in order to participate, you're putting your time at risk. Everything has an opportunity cost. Without investing time and money into your business, it's profitability and growth will be limited. Don't let anyone fool you into thinking otherwise.
I highly recommend that your first purchase be an information product that introduces to you core marketing principles, Magnetic Sponsoring for instance. This will give u an idea of how the various marketing tools and systems out there are gonna fit into your business model.
With that being said, do understand that network marketing is not a get-rich-quick scheme where you can expect to see results in days. If you're in desperate need of cash, please go get a job and come back to Premier Pure later. And choose the right team for yourself.
If you'd like my opinion on any sort of info product or marketing tools you've came across but felt unsure about, feel free to talk about it in the comments section.
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