Sabtu, 31 Agustus 2013

Forex News - How Can it Effect Currency Trading?

Regardless of whether you are simply playing around in Forex or doing a full-blown Forex trading situation, it is critical that you remain on top of the Forex news around the globe that could potentially effect your investments. As a matter of fact, some of the day traders around the globe say that following the news throughout the world can be somewhat addictive. With the globalization and decentralization of the news each and every day, it appears there is constantly something of interest that is happening.

Financial News

Just to give you a few examples that are interesting from recent Forex news stories that FX day traders have encountered. Forex currencies are always traded in a pairs type of situation, so stories typically refer to two different currencies. These forex news stories directly are correlated to finance and currency.

- A recent story that indicated that traders had just tipped to a net short position right on the same day that the British pound increased to a 200 plus point rally.
- Forex trader carefully monitors the U.S. housing slump, trying to estimate the market for the mortgage futures.

- When the United States federal reserve made it's latest rate cut, one Forex news service indicated that the overall expectations for the U.S. Dollar were "falling like a rock".

- Fears of a recession within the United States might drive the
US dollar even lower than it already it is. (In Forex tradig, the reality that the dollar falls is not thought of as a negative, provided that the trader leverages the fall when making a trade for higher priced, higher value currencies around the world).

Political News

Financial and currency news are not just the only stories of news of interests to Forex traders as well as investors. Forex traders also have a lot of interest in political news that may have an impact on different countries currencies.

- Events that are tragic such as a politic al leader getting assassinated can effect the currency futures in the nation where the events happen and can also have a trickle down effect to the surrounding areas; for instance, the assassination of Benazir Bhutto in Pakistan.

- Disasters of the natural kind, such as a hurricane or typhoon or even an earthquake has the capability of consuming a great deal of a nations resources. Hence, Forex traders watch news of these types of natural disasters.

- Political events, such as the U.S. presidential election cycle has substantial consequences on the valuation of currency; hence, Forex news incorporates updates on presidential candidates, general elections, primary elections.

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Jumat, 30 Agustus 2013

Forex News and Research - How to Separate the Good From the Bad

FOREX stands for the foreign exchange market. This market is where currencies in the world are traded through almost 2 trillion trades completed every single day. Even though the Forex market is the largest in the world in terms of the total cash value traded, everybody is welcome to participate and has the possibility of making huge profits.

But understanding the gigantic Forex market is not easy. There is no central marketplace for currency exchange and this enormous currency market is open 24 hours a day every business day, with currencies being traded between every major worldwide financial centers. How do you make incredible profits in Forex rather that falling in with the 95% of traders who do not? By relying on solid Forex market research, currency news and solid analysis rather than by instinct or gut feeling.

There are two basic approaches to Forex market analysis: fundamental and technical. Fundamental Forex analysis reviews external fac tors. Technical Forex analysis focuses on the market patterns. Both Analyses can let a Forex investor know how prices and investments will be affected so the investor can choose the best Forex investment.

Forex markets fluctuations are not completely random; they move like a wave or remain neutral. To make profits in the Forex market, you need to pay attention to the wave pattern. Then, you will be aware of the Forex market directing and be best able to predict the when and what for the next change. In addition to the pattern of fluctuations, the Forex market is very sensitive to major world events and news including politics; natural disasters, business changes, and military actions. By watching global news and knowing which things are likely to positively and negatively affect the Forex market, you can make the best Forex trades. Having access to current Forex market research and competent analysis means you can invest and sell at the right time for the highes t Forex profits.

Now that you know what kind of Forex market information you need, how can you find the best source for Forex market analysis? You need to rely on sources from other Forex traders, like, that will help you discover interesting and useful Forex news and research. A good Forex news source will incorporate the biggest news sites to little known blogs. With a good source of Forex News, you are ready to be a successful Forex trader.

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Kamis, 29 Agustus 2013

Forex News Trading - Trade the Forex News For Big Pips

If you could foretell the pairs would be at the close, you could probably make a few pips from your trade. Doubtless a lot more than a few. Anyone gifted with the capability to foresee the future would almost certainly make a fairly decent living as a forex trader!

Thing is, the skill to foresee the future isn't in my super-hero powers, so I make use of more down-to-earth methods to catch trends. One of the largest weapons I have in my forex trading arsenal is a solid awareness of the value of trading the news.

There is a lot of argument about which is the best trading strategy to use. Most opt for news trading versus technical analysis. Some "traders" even opt for hurling darts at a board. I'll listen to most theories but I kind of like having money in my trading accounts so I'm not 100% sold on the darts scheme.

For me, trading the news is what creates the most consistent profits. Latching on to a breaking news item early on, has lead me on some of the most profitable waves in my currency trading career. Sure, some didn't go exactly to plan, but overall, news trading has been how I paid my bills for many years.

Proponents of technical analysis would insist that breaking news isn't first hand information and not accurate enough to be profitable. My response? Bull. Forex News creates mass movements in both directions and catching a trend early is as good a way to almost guarantee gains as anything I know of.
Quick example just to illustrate this. The Central Bank of Somewhere Land sees their currency as being overpriced. An over valued currency makes exports less competitive, reducing demand for goods , ultimately leading to a reduction in manufacturing output. No point manufacturing goods nobody wants to buy is there? Declining output means lay-offs, increased welfare costs and reduced consumer spending. Not exactly the best scenario for the already struggling finances of Somewhere Land.

To counter the rise, the National Bank sells local currency on the markets. Lots of currency. Billions. Upshot? Your dollar (or Canadian Dollar or Yen) is suddenly worth a lot more of Somewhere Land's currency.

Had you caught the trend, then you would be trading as near the peak as possible. You almost certainly won't be in on it (unless you are on speaking terms with somebody within the Somewhere Land National Bank) so the next best option is to jump on the trend wit h the breaking news. The news breaks, you start trading.

As your trades are busy accumulating pips (profit for your account), the technical traders are busy staring at their charting software looking for the next big move. By the time their analysis catches the pattern, our positions as forex news traders are well into profit.

Picking a forex news broker isn't only about applications, leverage or even spreads. Your broker might be great at all these all these, but if their news service isn't up to scratch, you'll miss a lot of very profitable trades.

All the big trading banks worldwide trade the forex news and they have specialized teams to do this. The realize that catching trends early leads to the maximum profits, so forex news trading features heavily in their overall trading strategies.

Quick question for you. Are you making enough profit that you can afford to ignore the potential from forex news trading? Take the next step i n your career and learn to trade forex news. Your fx trading account will will benefit from the decision.

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Rabu, 28 Agustus 2013

Importance Of High-Quality Forex News For Professional Forex Traders

Foreign exchange market or Forex is where people buy and sell currencies of different countries based on Forex news regarding the movements of the currencies. The profit or loss from this trading stems from the difference of the value of a particular currency at the time of its purchase and at the time when it is sold. The decisions regarding when to buy or to sell any currency should be based on the political and economic situation of the country. This is because they influence the GDP and the inflation rate which ultimately influences the movement of the currency rate.

Benefits of Studying Forex News

Forex news provides detailed information regarding all political, economic, and commercial market trends of the country and its currency. As such, it is important to visit a reliable site that provides up-to-date Forex news and keeps you abreast of all the developments that might influence the currency movements.

Forex news also provides the latest information regarding the prime factors that influence the market and the value of the currency. These factors include political stability, inflation rates, and interest rates. Before trading in a particular currency, it is important to study the political issues that the country is facing like the death of a powerful leader and the stability or instability of the present government. These factors have a direct impact on the stability of its currency. Forex news will also provide the impact of natural disasters on the currency front. It is important to stay informed about the social, financial, and political events at all times.

How to Succeed in Forex Trading

The success of a Forex trading venture depends to a large extent on the ability of the person to predict which way the currency is going to move and its strength or weakness against the other currencies. This ability can only be acquired by the person if he studies the Forex news carefully and builds up his own assessment of the possible trend of the currency based on the prevalent conditions. He can get useful guidelines from the reliable site that he chooses for getting the Forex news. Along with the news and the fundamental analysis, it is necessary to do a technical analysis with the Forex charts. It is important to remember that Forex is not like playing in a casino. Although an element of luck always plays a major part, the technique of studying the news and the fundamental analysis enable the person to avoid big losses.

It might be difficult for many to study the technical charts, but making a fundamental analysis after reading the Forex news is not that difficult. People who have gained some experience in Forex trading can predict with a fair degree of certainty whether a particular currency will rise or fall based on the day's news. Such a prediction is based largely on common sense and the experience that the person has in this line.

The most important aspect of Forex trading is that a reliable online broker should be chosen who can offer accurate fundamental analysis in the trading platform. The site should also provide all the Forex news, in-depth broker reviews, articles, analysis, and resources that might be needed to be successful in this field.

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Selasa, 27 Agustus 2013

Where to Look for Online Forex News and Forex Daily News

If you are like most forex traders, you are probably addicted to forex daily news. Online forex news provides traders with up-to-date news about economic events, reports, and other financial data that is the lifeblood of any forex trading career. The forex latest news on the market is particularly of concern since events in the world of currency exchange happen so quickly.

Here we will give you tips on finding online forex news and forex daily news that you can use to place your trades. We will also cover what types of forex latest news you should track on a regular basis so you are fully armed with the tools you need to succeed.

Using Reuters as Online Forex News

Reuters is perhaps the default source of forex daily news and online forex news for most traders out there. They actually provide data streams of exchange rates as well as forex latest news to a wide variety of brokers, so if you use a broker, chances are you use Reuters. They als o feature charts and graphs in addition to forex latest news on major world economic events, so you can do technical analysis while you gain access to your fix of forex daily news.
Forex Brokers and Online Forex News

Brokerages are perhaps the main source of forex latest news for a lot of traders, simply because traders spend a lot of time on the trading platform of their choice. These brokers funnel streams of online forex news into the platform and website in general so you can have the latest brought to your attention. While many brokers do use Reuters, they may also use other sources. In this way, you get online forex news, forex daily news, and forex latest news from different sources at the same time.

Forex News Aggregators

Another prime source of online forex news is the forex daily news aggregator. These websites like collect forex information from a variety of sources and present it to you in a simple to use, simple to read format. This may be in addition to other sources, like data feeds from Reuters. These aggregators do a great job of giving you a wide variety of useful forex latest n ews in a form that is easy to digest meaning you can get online forex news delivered to you at the click of a mouse without having to travel all over the internet.

Online Forex News from National Agencies

Finally, a prime source of direct forex daily news and forex latest news comes from the horse's mouth the currency's government. Government agencies release detailed economic reports and other announcements on a regular basis, so if there is something you want to see and want to read it right when it is released, the website of the government agency behind the online forex news is your best bet. Getting your forex latest news this way is particularly useful if you like following forex daily news as it happens without having a delay from other news sources.

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Senin, 26 Agustus 2013

Best Reviews for Forex Market

Investing in forex market can be highly productive. More and more investors are trading in forex in the hope of gaining huge profit in short time. But forex trading is highly volatile and full of pitfalls.

Thus, it becomes most imperative especially for the new forex traders to invest their money in forex business very prudently. And for this a trader needs to have sound knowledge on the forex market. Before you start trading in forex you should study the best reviews for forex market to know the basic criteria of the forex business and to understand the current market situation so that you can invest your capital properly.

On internet if you browse you can easily find a number of sites offering informative forex reviews for traders. To get the latest forex market news or the forex broker reviews you do not have to go anywhere. By choosing the most reliable forex review site you can easily get the best reviews for forex market right from your home or office.

Choosing the best forex broker is one of the most essential yet a tricky task for a new forex investor. To trace out the reputed and most successful forex brokers you can use the sites providing best reviews for forex market traders. The authoritative review sites will give you the most comprehensive list of top 10 online forex brokers. on these sites you will find the genuine information about the best online forex brokers. the sites which will help you to find out the most efficient and highly reputed online forex brokers without any hassle can be considered the best reviews for forex market trading.
As a newbie when you look for the best reviews for forex market brokers on internet you must choose a site which allows you to find out the professional forex brokers that use simple trading methods and will help you get highest leverage and maximum profit. The best reviews for forex market investors will help you to locate the brokers who are highly recommended for offering excellent customer services. You must hire a broker who provides assistance 24x7 for the forex traders.

The best reviews for forex market trading can be of great help in finding out the most effective forex trading strategies. Reading the reviews you will be able to select the most simple and successful strategy for your forex business. Always look for the forex strategy which is versatile and can be used for various currency pair trading. You should also check whether the online forex brokers offer any money back policy on the forex strategies they provide.

For trading in fore x market successfully the traders, whether new or experienced, always require good training. The best reviews for forex market traders offer list of best online companies who provide highly comprehensive and most useful training for all kinds of forex traders. You can also enhance your knowledge about the forex market and develop a better investment skill by reading the books on forex trading online. for information on the most well written forex books you must rely on the best reviews for forex market investment.

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Minggu, 25 Agustus 2013

What is the Forex market and how it works?

Forex is one of the largest financial markets in the world. If we compare with other markets, we would discover that Forex is unmatched in terms of potential profit and liquidity. Forex (foreign exchange market) is a term used to describe the process of trade the world? With many currencies. The most commonly traded currencies: the U.S. dollar, the euro, Canadian dollar, British pound, the yen, the Swiss franc and Australian dollar.

Forex trading is a difficult concept to understand, but it has many advantages. First, it is not, from a central office exchange. What not many people know is that the forex trading is done anywhere at any time? Online, by telephone, via electronic networks or what is simply called? Interbank?. Online forex trading is one of the most popular trading options for investors. The major groups of investors in the foreign exchange market: banks, corporations, governments, investment funds and traders. These investors use what is called? E xternal controls, a set of rules and guidelines that can affect trading and as a basis for their work. Some traders, however, an exception to this set of rules.

Forex can be very profitable because there are always willing buyers and sellers meet to trade and the economy is without commissions, but it can also be quite risky. Despite the risks, Forex trading is one of the preferred currency traders and soon it will replace the stock exchange. Forex trading can begin very, but also a safer way to lose money. Before you go on the market, you should accept the fact that risk and volatility can not be separated from the foreign exchange market. It is impossible to trade without calculating the risks, as well as the possibility of losing the adoption. There are many reasons for the loss of money in the foreign exchange market in which brokers are: the tendency to avoid risks, too little discipline and patience, impossible expectations and little understanding of the d ynamics of Forex trading.
There are also a few musts in this industry trade: the right equipment and a high-speed Internet connection (broadband is the best in terms of stability), the capital you can afford to lose, a broker (inquiries must the reliability of its trading platform), charts and technical analysis, good entry and exit, signals and a golden rule - always in the Forex Trading News to be informed.

One of the latest Forex trading news is the ability to day-trade in services, which means that trade on a daily or even hourly basis in the foreign exchange markets. Before you start your trading day, it is essential that you are aware when Forex Trading News, which is the currency pair traded is expected to be released. There are a lot of Forex trading news that can and will affect trade in a currency. That is the reason why you always need to be informed. You need to know where this fiind Forex Trading news, how to interpret them and what impact they are likely to market. By g etting to know the Forex Trading News you avoid costly mistakes and learning to develop a solid strategy based on the power of knowledge. This is a great attention to the drawbacks of Forex: the large amount of information, read the man and, more importantly, learned (with Forex Trading News, too).

It is important to have a strategy and this doesn? to find T, to make money. By studying the Forex Trading News and a few documents produced by professional brokers, you can choose the approach you have from today to tomorrow what you are going to trade currencies, and how you manage your risks.

Do not forget that there is no better time to trade that is released when the Forex Trading News. This is the time change as a "big players" their position, and the flow rates and become a serious currency. Do not take rash - emotion-based decisions can the worst? Ve ever made - but firm, going deliberate and trafficking into the price. Confidence comes from success ful trading.

Let not be fooled. A lot of Forex brokers are in this business just about money from inexperience dealer. So, to escape tricked, stay informed. Check out Forex Trading News Clock for the moments they are released and try to solve your clarity of mind. Learn to read the source documents of forex trading news and events.

Trading on the Forex market consists of stay at current exchange rates and this can easily with the help of Forex Trading News. Keep in mind that the concentration and the knowledge to be successful in the foreign exchange market and you don? T need to invest to make lots of money profits.

Pay attention to advising companies on the exchange trading strategies, including the data, charts that you buy when or sell. In addition, you learn to interpret fluctuations in the market, and like most of the moment as the latest Forex trading news is released. Proper training is the key. A trained dealers know how the marke t is the back of his hand and be able to meet the expectations.

If trading, forex trading, the latest news about the currency market can make a difference in the day? S profit. So whether you are online or not, try to remember that the potential is in the forex market volatility, not in its tranquility. Stick to your strategy and play opportunities on the market today. Who knows? You can use the next Donald Trump.

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Sabtu, 24 Agustus 2013

How "Rollover" Works In The Forex Market

What you are actually trading in the Forex market is a contract that requires one currency to be exchanged for another and delivered in two business days. For example, if I buy one contract of the EUR/JPY currency pair, I am buying 100,000 euros and selling the equivalent amount of Japanese Yen. This technically requires me to deliver the equivalent amount of the Japanese Yen side of the trade to the bank account of the party I am trading with. Conversely, the party I am trading with is technically required to deliver the 100,000 EUR portion of the trade to my bank account in two business days.

However, since we are trading for speculation, we do not want to make or take actual physical delivery of the currency. The platform that we are using in our examples, and pretty much any other retail Forex trading platform, will automatically roll this position over to the next delivery date if the position is held past 5pm NY time.

It is not really important to understand all of the details of the transaction since this is done automatically. However, it is important to understand that there is a U.S. dollar debit or credit made to your account for any position held past 5pm NY time to account for the interest portion of the transaction.

As with most transactions that involve holding or borrowing money, trading currencies also involves an interest payment or credit depending on whether you are the holder of a currency or the borrower of a currency.

If I buy the USD/JPY pair, which means I have bought U.S. dollars and sold Japanese yen, I earn interest on the U.S. dollars that I have bought and pay interest on the Japanese yen that I have sold in order to buy those U.S. dollars. The reason for this is technically what I am doing when I sell a currency, is borrowing that currency and then exchanging the borrowed currency for the equivalent amount of the currency that I am buying.

I am oversimplifying things a bit here, but the interest rates that you pay and receive on the currencies involved in the trade is two days worth of interest derived from the overnight interest rates of the countries whose currencies you are trading.

As discussed in Module 8 in the free course section of, the Federal Reserve sets overnight interest rates in the United States for U.S. dollars. Just as the United States has the Federal Reserve, other countries around the world have central banks that set the overnight rates for their currencies.

When trading Forex, if you buy the currency with the higher interest rate and sell the currency with the lower interest rate, you will earn money for holding a trade past 5pm NY time when the rollover occurs because the interest rate differential is in your favor. Conversely, if you sell the currency with the higher interest rate and buy the currency with the lower interest rate, you will pay interest when you hold the trade past 5pm NY time because the interest rate differential is not in your favor. If you open and close the position before 5pm NY time, nothing happens in your account as there is no rollover necessary.

As noted, we are trading a 2-day contract in the Forex market, so the interest that you pay or receive at rollover is 2 days interest, calculated on the interest rates as set by the central banks in the countries of the currency pair that you are trading.

Using our USD/JPY trade as an example, overnight interest rates in the United States are at 2.25% as of this writing and rates in Japan are at .5%.

As you can see, when trading the USD/JPY currency pair, if we buy the pair we are long (holding) U.S. dollars at an interest rate of 2.25% and we are short (borrowed) Japanese yen at an interest rate of .5%. In this example, the interest rate differential is in our favor by 1.75%, so we will earn interest if we hold this position past 5pm NY Time.

If we were to sell the USD/JPY currency pair, then we are short (borrowing) U.S. dollars at an interest rate of 2.25% and long (holding) Japanese yen at an interest rate of .5%. In this case, the interest rate differential is against us by 1.75%, so we would pay interest if this position were held past 5pm NY time.

I have tried to make the explanation of this concept as simple as possible. But to be honest, this is probably the most difficult concept for traders who are new to the Forex to understand.

Since this is one of the more complicated things to grasp about trading Forex, some firms take advantage of a trader's lack of understanding and charge more than they should when the trader is long the currency with the lower interest rate and pay them less than they should when the trader is long the currency with the higher interest rate. A nice feature of a Forex trading platform is that it is transparent in the way that the rollover is done.

To explain, if the number beside the currency pair and under the appropriate roll column has a positive number, this is the amount in U.S. dollars that will be credited to your account, per contract, for any position held past 5pm NY time. If the number is negative, this is the amount that will be debited from your account, per contract, for any position held past 5pm NY time.

Remember if you open and close a position before 5pm NY time, the position does not need to be rolled over, so your account will not be debited or credited.

As a quick example, let's say that I want to know the amount of interest that I will either pay or receive if I buy 2 contracts of GBP/JPY and hold that position past 5pm NY time. This may not be true with every platform, but if the platform you are using does not provide this information, I would suggest finding one that does. Scroll to GBP/JPY currency pair and to the Roll B' column of the platform to find the amount that will be credited per contract. Since in this particular example, I am trading 2 contracts I would earn double the amount for holding that position past 5pm NY time.

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Jumat, 23 Agustus 2013

To special educate or not (Part 1)

To special educate or not . . .

For many reasons we as a society and educational institution cant accept that some kids will always be behind. One reason for this that you dont hear discussed is grade levels, which have a negative cumulative effect for roughly half the school population. In college everybody has heard of or learned about the bell curve; which tells us it is normal and expected to have a range of abilities. Yet it amazes me how society, politicians, and educators seem to forget this fact. In education classes teachers even learn that in a given class you can expect a six year grade range. In other words, in a 5th grade class there will be kids with reading levels ranging from 2nd through 8th grades. Time out; did anybody ever tell the general public this? Also, how did this information apparently get erased from the memories of every professional working in the schools? Getting back to grade levels, consider this. The bell curve tells us that half the children will be below average. So in any grade, half the students will be behind. Think about when students start out in first grade. Half of the students will leave first grade below average (or below their peers), or below where they should be at the end of first grade. This cycle continues for most of these kids school years because they dont catch up. And we wonder why so many kids drop out when they reach high school? They have already experienced years of failure. Grade levels tell them, and remind them daily that they are failures. If you dont think so, try explaining to them year after year why they are behind.

Another way society has denied the real-life differences among children and tried to deal with the crippling effects of grade levels is through special education. The development of the categories of special education was influenced more by politics and social pressures than by research. Even today, the few categories that include the vast majority of children in special education (Leaning Disability) are highly subjective in their definitions and decisions of who is labeled and placed into special education. Research into the effectiveness of special education has shown that once a child is placed (get a label), his/her chances of graduating greatly decrease. Of course, nobody tells parents this at an IEP meeting! The child in special education receives an Individualized Education Program (IEP), which sounds impressive. Who wouldnt want an education program tailored to their needs? Well, the problem is that the goals in an IEP are at a level far below his grade placement. Whats even worse is that most of these students never get up to grade level, or catch up. So what happens when one of these children gets to high school and theyre still reading at a third grade level? I have been in many uncomfortable meetings trying to explain this to parents. But hey, they have a label, and have received professional help, so its ok to be years behind, or sometimes even nearly illiterate. The IEP becomes a license to fail.

Special education is just a reflection of the problem with our unrealistic expectations. We cant accept the fact that some kids will always be behind, no matter what we do. Since the 1970s, when the government passed massive special education legislation, the numbers have swelled, and it has been plagued with controversy. Its interesting once again how people in education so readily accept research when it seems acceptable, or they are told by the higher ups that they will accept it, but when its to the contrary educators and legislators turn the other way. The research has shown for a long time now that special education is not working. Kids who are in special education dont catch up, and they are more likely to drop out. I believe this research because I see it every day. Another thing the research tells us is that there are no clear and consistent interventions (treatments) that distinguish the children identified with the disabilities that represent the majority of kid s in special education. The disabilities that comprise the majority of kids in special education are Learning Disabled, Mentally Impaired, Emotionally Disturbed/Behavior Disorder, and Other Health Impaired (this one has so many kids because ADHD falls under it). In other words, when an Individualized Education Program (IEP) is made for these children, which specifies the goals and objective of how each child will be taught, they differ very little from disability to disability. A learning disabled (LD) childs IEP will look very much like a mentally impaired (MI) childs IEP, and so on, with all the various comparisons. And I believe this research because I have seen thousands of IEPs. The interventions always involve something like repetition, a multisensory approach (hearing and seeing it, and hands on), having directions read to them, and extended time limits. If you looked at a childs IEP goals and objectives, and didnt know their eligibility, you would have a very hard ti me figuring out what their eligibility (disability) was. What it really boils down to is we are bringing the material down to their level. If a learning disabled child is reading at a second grade level, he will have the same (or very similar) goals and objectives as a mentally impaired child reading at a second grade level. What needs to happen is that we need to teach kids at whatever level their at (remember the bell curve); but we have to stop pretending that all kids are the same, and hiding as many of the ones that we can get away with that arent at grade level or behaving in special education. This is malpractice and we have to stop doing it.

After special education legislation in the 70s it was common for schools to have self-contained classrooms. These are classrooms in which special education students spend most or all of their school day. The class size is small, with paraprofessionals to assist the teacher. As with many things in our society, there were more than enough researchers and experts to provide the proof demonstrating the reasons and benefits for these classrooms. Well in the 90s this all changed with self-contained classrooms being gutted from school districts. When I started in the field in 1990, I worked under a principal who had already been in education for about 25 years. He told me how they (people in education) had worked so hard to get these classrooms and now they were getting rid of them. And of course the experts had all the research to show why we needed to get rid of these classrooms. I guess they got it wrong the first time? I dont know, but maybe somebody should tell the taxpayer! The research and experts once again helped lead us on another humongous, costly wild goose chase, which only delayed the inevitable. For years the learning and progress of students who were learning and behavior problems were sheltered and protected from scrutiny and real accountability. Basically, as long as you had an IEP it was OK to be far behind all of your school years. And if your behavior was so bad that you werent learning, that was OK because you had an IEP. I know this sounds harsh and cruel, but dont misunderstand me. Teachers, schools, and districts were doing what they could, and trying to work within the rules they were given to try and educate these problem children. As more kids were becoming more problematic, the schools were expected to deal with them. So kids were often given a label, and any label would do. By the 90s it became obvious that there were too many kids in special education. After all, how could there be that many disabled children? So of co urse the research was provided to show that self-contained classrooms and labeling were actually detrimental to these children. Nevertheless, the reason the number of children in special education was growing is because there was a growing number of children that the regular education classrooms could not deal with. But that didnt matter, and we were pressured to reduce the number of kids in special education!

More to come on this topic.

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Kamis, 22 Agustus 2013

Networking Your Online Business Offline

When you run an online business there's a tendency to do all of your marketing and networking online too. While having a strong online presence is necessary, there are several benefits to logging out and doing business the old fashioned way as well.

This is also good news for those who are new to working from home and are having a difficult time adjusting to a more isolated career.

Here are some great ways to network with other professionals in your field and market your online business - offline. Don't forget your business cards!

Attend local business seminars, conventions and meetings.

Chances are there are more of these going on around you than you think. Small businesses owners in your community may meet monthly to discuss issues affecting business and to share valuable ideas. There are also professional association events that offer workshops, panel discussions and opportunities to meet people with the same business interests as you.

To find these opportunities call up local businesses, check online forums and classifieds such as Craigslist and don't underestimate the community newspaper.

Create your own networking discussion groups.

With the amount of social media available online it's not difficult to start up your own local meeting group. The best part about this of course is that the discussions will circle around your business agenda. So spread the word on Facebook, Craigslist, MySpace, LinkedIn and Twitter.

Make yourself known to your neighbors by attending local events.

Find out what's happening in your area and go. You may not think a community art show has anything to do with your business, but you never know who you're going to meet. If no one you meet is seeking your services, they may know someone who is or need them down the line and think of you.

Be a vendor.

Instead of just going to events, set up a booth and make yourself visible. Cut costs by sharing space with another complimentary business.

It's true that your online business is part of an exciting international market, but it's time to start thinking of yourself as a small, local business as well. There are many people who prefer to work with a business they can put a face on so use these strategies to make it your face they think of when they need your services.

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Rabu, 21 Agustus 2013

Offline Business Marketing For Your Online Business

As a business professional, you have established yourself online, your website is the way you introduce yourself to your target audience. Remember that using other methods of marketing your business will allow you to grow your profits for the long term. Some ways you can increase your bottom line is to find ways to market offline.

Some people may be interested in what you have to offer but do not know about your website due to them not ever logging into the web or they may not have time to surf online to find what they need. Some effective methods for reaching offline prospects is to use direct mail, postcards and mail order simply because most people still use their mailboxes as ways to get the information they seek. Target your local community with flyers, or brochures directing them to check out your website online. Go to nonprofit organizations and offer to give free presentations to the members, leave marketing material for the guests to take home with them for future reference. Look for opportunities to pass out CD's or refrigerator magnets. The reason these marketing tactics work is because most people will keep a pen or magnet or a CD in the car or in the house where others who stop by can see, this will give your online business extra exposure.

Using ways to meet people face to face will allow your internet business to have more credibility and value, your prospects will feel more comfortable buying products and services from you because they know your are not hiding behind a website, but that you are a real person willing to help them solve their problems. The internet business is a people business, its about connecting with like minded individuals and using offline marketing to get more traffic to your online business website.

Establishing yourself as a leader and recognizing the importance of having a offline presence within your community will make a big difference in your profits, get connected with your customers and prospects on a local level, do you know who your future target audience is in your local neighborhood? If not then its time to utilize the many ways to reach people offline with flyers, brochures, workshops, presentations, radio shows, print newspapers in the city that you live in. Show that you are a leader in your industry in your local city for maximum results for your online business.

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Selasa, 20 Agustus 2013

Online Marketing For Offline Business - Easy Offline Cash

Taking part in today's marketing atmosphere, the weakest link is in the integration of online marketing for offline business. A well designed web site and a carefully systematic print or electronic campaign are both terribly crippled if they aren't tightly combined with the company or manufactured goods website.

Here is what I mean; I looked by a new local Newspaper. What I found was, as it comes to combining offline advertising with the web advertising, 87% of the ads in issue were either unnecessary otherwise doing a poor duty of communicating an Online presence for the advertiser's organization.

Advertising is a valuable tool. Advertising communicates repayment and simulates action. As an advertisement pulls a consumer to a website, the opportunity to offer targeted information is enormous. The buyers come from motivated visitors. Your sales message and your website offer should work concurrently. This is what they call the integration of online marketing for offline business. The marketing lures a would-be client inside and the website should give out the visitor value to convert to sales.

Okay, so what the online marketing for offline business is all about? A number of folks have argued that advertising is mostly a branding vehicle and it is not workable to gauge an ads real accomplishment by its immediate pull. It's not accurate at all. From the advertisements I reviewed for this article, 112 enclosed direct calls to action; visit, call, learn, contact, and so forth. Seventeen did not. Partially were visibly suggesting that a visit to the business was a most likely next method. When a call to action is presented, the ad's accomplishment should be based on the act being taken. From this situation, the branding thought becomes an excuse if the ad does not function as predictable.

So the next important question: "What do we do if the ad in fact pulls extra visitors?" What will be happens if a visitor responds to the message and after that they decide to take action? What should come about is that these visitors must be sent to a unique sales page, where they are presented with an offer that relates precisely to the ad message they responded to. The offer must point out the referring publication and indicate an understanding of those visitors' expectations. The offer must address more specifically about the subject the ad presented (solution, benefit, social proof or whatever). The offer must itself contain additional calls to action otherwise a plain process to pay for a product or service. This is how the online marketing for offline marketing works.

Online marketing is not a fore and forget media. Truth is, the majority visitors from the ads are dumped into an all-purpose pool of all visitors and left to learn the information they desired. This occurs without any focused content visible that relates to the ad they responded to.

From the ads reviewed I found that: 1. Sixty-six percent of the ads inside our sample issue use a home page as the URL linked to. These ads cost a rational amount of money to carry a message, and drove the visitor to a broad-spectrum page that had no given next step (either graphically or textually). 2. Nine percent have no URL at all. 3. Twelve percent have unique URLs, but were shattered since the visitor was driven to a hit counter to determine pull.

These are easy errors that are easy to settle. Everywhere, business is in a dire need of cost-effective marketing solutions. The opportunity to provide quality consulting services has never been greater.

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Senin, 19 Agustus 2013

Marketing Your Business Offline

Every marketer is searching for the most effective ways to promote their business online. But, how about offline promotion? The answer to that is really up to you. Remember...all your customers live in the physical world and can be reached more effectively from the physical world. With that being said, regarding promoting your business must start thinking creatively.

The following are just a few examples of various marketing techniques that can be used.

1. Create business cards. This can be done with business card paper which can be purchased at business supply stores. You can make these on your home computer. You will need to install card-maker software to do this. Or you can hire someone to make them for you. Try to make them unique...different than the normal business card.

Be creative, try and capture the attention of prospective customers with your choice of color and design.

2. Pass your cards out at dinner engagements, parties, libraries, schools, colleges, daycare centers,...basically any place where someone will allow this type of solicitation. Leave them in restrooms of theaters, restaurants, department stores, etc...Remember, think creatively and you will come up with tons of other places and ideas. Keep a fresh supply of your business cards in your car at all times. You never know when an opportunity will present itself.

3. Make up some flyers and posters to post on bulletin boards. Again your choice of color and design will be substantial at capturing the attention of prospective buyers. These flyers could be handed out locally and also posters could be displayed at various locations such as supermarkets, gas stations, malls, laundry mats, churches, social clubs and business centers.

4. Talk to your friends and people you come in contact with about your business. These friends and acquaintances will tell their friends and so on. This is called "word of mouth" advertising. "Word of mouth" is by far the most effective marketing technique you can use when promoting your business offline.

Be enthusiastic about your business while you're talking...get excited about what you do. Your enthusiasm will most likely rub off...and result in sales and/or recruits.

5. Place bumper stickers on your car displaying your business. Include a phone number or a website link so that people can see it and contact you. You would be surprised at how many people look at these. Again, you can make them yourself or hire someone to do it. For this technique, your website URL and phone number should be fairly large so that it can be seen easily.

6. Hire someone to make ink pens and pencils with the name of your business on them. You can leave these at banks, churches, libraries, and various other places. When you start to hand these will most likely think of a lot of other places to hand them out, or discretely leave them.

7. Check out cinema screen advertising at various theaters. Think of how many people will see your ad! The prices will vary. This is an excellent marketing method if pricing is within your budget.
8. Check out advertising in your local newspaper. Advertising in magazines is also another great option. There are many people that are newspaper and magazine junkies. If the pricing is within your budget...go for it!

9. Have t-shirts or hats made with a special logo of your business. Include a phone number or website link to your business. Other personal favorites could be mugs, calendars, mouse pads, refrigerator magnets and the like. And I bet if you think real hard, you could come up with a lot more.

Creativity is key when contemplating innovative offline marketing techniques. Offline promotion is really a trial and error type of thing. If something is not bringing in the sales...try something else. The ideas are essentially endless. Put your mind to it and try your hand at offline could mean significant success for your business.

Tip: When using offline marketing techniques, it is better to use a short domain name so that it can be remembered easier.

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Sabtu, 17 Agustus 2013

VoIP (Voice Over Internet Protocol) and Your Small Business

VoIP (Voice Over Internet Protocol) and Your Small Business

Many small- to medium-sized businesses are looking to VoIP (Voice over Internet Protocol) for their communications needs, mainly to reduce costs and to combine network features into an all-inclusive communications package.

In an equipment test, businesses were asked to test five systems: the NetVanta 7100, the Quick Edition, the Smart Business Communications System, the PBXtray and the Business Communications Manager 50, all from various vendors. Businesses were asked to determine what features were the most important when shopping for a cost-effective VoIP system for less than 100 users. Test parameters were focused on the voice component of unified communications systems.

Businesses chose the Quick Edition as the winner based on the following:

Simplicity of deployment, use, adding users and of management. The ability to use an existing networking infrastructure Speedy of deployment Easy-to-use management interface

It's understandable for a small business to prefer a VoIP system that is simpler, especially if the business has a small number of employees or doesn't have the luxury of having a dedicated IT person.

While it was hard for businesses to choose between the Smart Business Communications System and the NetVanta 7100 products, they found NetVanta's browser interface and management interface to be pluses. The Smart Business Communications System also scored well with its network monitoring capabilities, ability to work offline and greater add-on features and services.

In summary, if I were a business owner, I would still be reviewing the capabilities and functions of many systems, since every business is going to have different needs and preferences. While VoIP is not a one-size-fits-all telecom product, hopefully businesses will not ask themselves "Should I use VoIP?", but instead ask, "Which type of VoIP should I use?"

More Information, Please Visit

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Jumat, 16 Agustus 2013

Link Cloaking - 3 Factors In Choosing The Right Link Cloaker

When it comes to affiliate link cloaking, youll find countless link cloaking solutions and tools ranging from free downloaded tools to expensive hosted services.? Choosing the right solution for your needs can be difficult - how do you know which link cloaker to choose?? This article will explain what you need to look for in a link cloaking solution.

Make More Money with More Cloaking Options

Choosing a cloaking solution that offers one or two cloaking options limits your ability to make big money. Choose an affiliate cloaker that includes the following cloaking options:

Link FramingBranded LinksEmbedded or Covert CookiesCovert LinkingRedirectsIntelligent Cloaking

Choosing a solution that offers anything else will only limit how much money you'll make as an affiliate marketer. Another way of thinking of this is - more options equals more money.

Sales Tracking & Click Reporting For Real Success

Cloaking your links is really only half of what need to do if you want to make a lot of money as an affiliate marketer. You also need to track how many clicks your links get. More importantly, you want to track how many sales you get from each of your affiliate links.? This means when you choose a cloaking solution - choose one that includes both click tracking and sales tracking.

Avoid Free or Hosted Link Cloakers

This one is easy - never use a third party hosted solution or a free hosted solution. You MUST host your own link cloaking script if you want to avoid costly mistakes.? These third party hosted sights can go out of business, delete your links without notice, steal your traffic, replace your link with their own affiliate link or close your account without notice. Only choose a link cloaking tool that allows you to host it on your own servers.< /p>

Learn more about link cloaking and how to choose a link cloaker by visiting the SafeLinkCloaker website.

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Kamis, 15 Agustus 2013

Social Media Optimization

SMO or Social Media Optimization is also known as Social SEO. It is a method
to attract unique visitors towards a website content. Social Media
Optimization is related to search engine marketing. Social Media Marketing
has become as the most preferred choice to grow your business through. It is
an easy way to get attracted by your customers online.

Some of the most popular social media resources are twitter, facebook,
youtube, flicker, etc. These social sites have large traffic. Millions of
people visit on these websites on daily basis. Promoting your brand or
business through SMO methods wont cost you must. Being cost effective, this
method also attracts a large no. of consumers attention towards it. The
social media sites can give you traffic as per your needs and demands. You
can easily make your account on various social media sites and connected
with your target audience over there. SMO packages include blog, articles
writing, promotions on social networking sites such as facebook, orkut,
flicker, twitter, etc. SMO has now become as quick and easy way to promote
your business on a wide scale. The key to success in promoting your business
via Social Sites is to promote unique content. Set up your own blog and that
should create interest in the minds of the readers. If you will upload your
video on youtube, then it will surely be viewed by a huge mass over there.
The communities on social sites are flooded with such organizations who wish
to promote their business over there.

The market of social media marketing is growing day by day. The reputed
brands and other organizations are accepting the new and simple methods of
social media marketing on a war level to grow their business in a short span
of time. So, leave the oldest methods of business promotion and enter into
the whole new world of promotion ie the Social Media Optimization method.
Let your business grow with the SMO method in just 1, 2 and 3 steps.

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Rabu, 14 Agustus 2013

Having Problem Ruling Social World: Hire A Social Media Assistant

In this age of globalization the social sites are bringing the people closer and closer. These social sites are the best places for social marketing of your products and services. But you need to spend a lot of time on these sites for your social media marketing. This keeps you away from the daily management of your business. Many of the small business owners are facing this problem nowadays. They are having problems ruling the social world due to lack of time. If you are one of those and facing the same problem, you can solve your problem by hiring a social media assistant for you.

A social media assistant can take care of all your social marketing and you can find abundant time to manage your business and make plans for its betterment. Hiring a virtual media assistant to manage your social media and marketing is the way you can rule the social world. Social media VAs are experts of the social networking and they are well equipped with all the technical necessities needed to run your social media with great efficiency. You can get these services at very cheap rates and can save yourself from many overhead expenses of having an in house media assistant for you. He will help you by allowing more people to find you and in search engine optimization. Social media also plays a key role in the market positioning of your business. Your blog content cannot sometime make the visitor understand about your product and services but a social media assistant can make it easy to understand for the visitor by explaining in different ways.

The bottom line is that if you want to have a strong social presence, hire a social media assistance online and you will get the desired results.

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Selasa, 13 Agustus 2013

Lead Generation Problems With Social Media Marketing

Internet marketing is a dynamic business which utilizes and teaches skills that apply to any business venture. For this reason it is good for everyone to know a little about it. However, as I have found it can become extremely rewarding when one decides to dedicate themselves to becoming a master marketer. As you would imagine becoming a master marketer is a learning process but it is worth the effort because it can result in financial freedom. Achieving financial freedom is seldom easy and as an master internet marketer and business person on the internet you will have your fair share of challenges. One of the classifications of a master marketer is how easily they are able to generate leads. I am going to share one of the modern challenges facing internet marketers, lead generation on social media outlets, as well as how to deal with this problem in an effort to begin to understand the industry.

The issue I am addressing here is the massive increase in social media marketing outlets. This is actually both a challenge to the internet marketer as well as a great scenario for bolstering business. It is a challenge because very few people know how to use social media most efficiently for lead generation and to bring profits to their business. This lack of knowledge coupled with the massive increase in social media outlets many times results in overwhelmed business people. They are overwhelmed because they try to join as many groups and make as many friends as possible which takes a lot of time but doesn't always produce results. In fact both I as well as many others that I know have at one point spent lots of time over many months on social media marketing and never seen sales. I don't want you to make this mistake.

The solution is in the approach to marketing with social media. You must target those that you can quickly develop a relationship with based on a commonality or similar interest. The reason this is important is because when you are using the internet to promote any business you are really promoting yourself as your business; therefore if someone can relate to you they are relating to your business. If they can develop a personal relationship with you it will give them comfort to work with you professionally. In social media the bottom line is that people need to invest in you as a person before they will become a lead or invest with you and what you are promoting. This is not much different than doing business in person however the overwhelming size and initially impersonal nature of the social media world confuses most people and they are left further baffled when their efforts to add thousands of friends or join new groups does not create business. What many don't initia lly realize is that while making a supreme effort to promote themselves they have failed to establish personal relationships that are necessary for business relationships to develop.

The best way to target those that you can easily develop a personal relationship with is to do searches for people with common interests or who are dealing with similar issues. After you have located those people just have a conversation with them and provide content that you and they consider to be valuable. Share things about the news that are trendy, jokes, or business / life skills or lessons. Never forget to continue to give your attention to those with whom you have established relationships because if you suddenly stop communicating they will become disinterested and it will be difficult to regain the relationship. As I said earlier, the increase in the number of social media networks is great for online business because if used effectively you can reach far more people that will be interested in your business in a much shorter period of time than has ever been possible in years prior.

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Senin, 12 Agustus 2013

Fashion Branding

Fashion Branding

How to brand your Clothes Line

Get started by determining what "feeling" you are attempting to portray with your business and brand name.

Naming your clothes line is very essential. It is the title and the search, of your business that tells your clients what "brand" you are. If you don't previously have a organization title, right here are a number of ideas to deciding on a title:

-Check out using your (or and your enterprise partners') name, but only if your title is distinct or distinctive. This provides the feeling of an artist or the primary designer and the organization ought to be an extension of that particular person and or his or her character.

-Use a life-style tactic. These names evoke a feeling or an era. These names come with visual concepts and are portion of branding due to the fact of that.

-Literal names explain precisely what the brand is. (Organic Apparel or Sustainable Households)

-You could decide on an intellectual type of title. These names are someday abritrary and from time to time only make sense to the designer or the proprietor only.

There is no proper or wrong brand title, but it does have to be some thing you like and are entirely satisfied with. Brainstorming is extremely essential in this step!

Following, concentrate on the actual layout of the logo and clothing tag. If you don't have any style or Adobe Photoshop encounter, you will almost certainly want to function with a specialist graphic designer to possibly transform your "hand drawn" logo to a personal computer file or to style you a thing from scratch. The "look" and the "feel" of the logo is just as crucial as the name due to the fact it will be on anything to do with your enterprise (enterprise cards, tags, advertisments, magazines, etc.). Don't be afraid to return to an old design and style or re-bran d your firm. Remember the shades! Hues have meanings and there are frequently-held assumptions about colors. Some of these are:

White is deemed a summer season colour. It is the sum of all the other colours in the spectrum and it displays light. Some brides put on white to symbolize innocence and purity and medical professionals typically put on white implying sterility.

Black absorbs light. Black is a timeless coloration when it arrives to fashion and is really fashionable. It is thought to be coloration of authority in our society. Depending on the other brand elements, black can be chic, modern day, edgy, or goth.

Red is believed to be great luck in China. It can be vixen but all American as well. It is the color of enjoy and passion so it is a quite sexy colour.

Green represents nature. It is calming on the human eye and can be a little cliche if you're employing it for an eco function.

Yellow can be overwhelming but it is a cheery and joyful shade. Yellow in fact enhances concentration, hence post its and yellow signs.

Orang e is healthful, alter, warmth and power. It is visually stimulating and demands focus. Its passionate and joyful (derived from red and yellow).

Pink can be girlie and youthful. Pale pink is really approachable and wearable. It is innocence and feelings all in a single. Pink is calming and gentle.

Blue shades can arrive across as relaxed or casual. Blue is the most well-known shade and is the opposite of red, so it provides the response of calmness and tranquility.

If you are setting up a bodily keep for your fashions, the store "experience" is a quite critical aspect. You have to begin an emotional connection appropriate in the retailer. You have to construct your story and entail your clients in that story. This brings us to the following most essential portion: definitely realizing your buyer! You have to know specifically who your true buyers are and not only what type of existence they reside, but also what type of life they a spire to reside. A clothing brand's internet site is just like the retailer, in terms of it has to have the exact same "story" and "experience".

If you are undertaking photography and ads for your style brand, make sure you select the appropriate model or models to signify your business.

Other than the obvious naming and getting a very well made logo and photographs of your company, there are a lot of other items you can do to brand the organization additional. Commence by producing brand loyalty and buyer loyalty. Get concerned in vogue trade exhibits and get observed on trend blogs and forums. Use social media (facebook, twitter) to your advantage and get inventive with your posts and discounts! Lastly, you want brand longevity? Assume "lifestyle"!

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Minggu, 11 Agustus 2013

The Blessings of the Black Economy

Some call it the "unofficial" or "informal" economy, others call it the "grey economy" but the old name fits it best: the "black economy". In the USA "black" means "profitable, healthy" and this is what the black economy is. Macedonia should count its blessings for having had a black economy so strong and thriving to see it through the transition. If Macedonia had to rely only on its official economy it would have gone bankrupt long ago.

The black economy is made up of two constituent activities:

1.. Legal activities that are not reported to the tax authorities and the income from which goes untaxed and unreported. For instance: it is not illegal to clean someone's house, to feed people or to drive them. It is, however, illegal to hide the income generated by these activities and not to pay tax on it. In most countries of the world, this is a criminal offence, punishable by years in prison.

2.. Illegal activities which, needless to say, are also not reported to the state (and, therefore, not taxed).

These two types of activities together are thought to comprise between 15% (USA, Germany) to 60% (Russia) of the economic activity (as measured by the GDP), depending on the country. It would probably be an underestimate to say that 40% of the GDP in Macedonia is "black". This equals 1.2 billion USD per annum. The money generated by these activities is largely held in foreign exchange outside the banking system or smuggled abroad (even through the local banking system). Experience in other countries shows that circa 15% of the money "floats" in the recipient country and is used to finance consumption. This should translate to 1 billion free floating dollars in the hands of the 2 million citizens of Macedonia. Billions are transferred to the outside world (mostly to finance additional transactions, some of it to be saved in foreign banks away from the long hand of the state). A trickle of money comes back and is "laundered" through the opening of small legal businesses.

These are excellent news for Macedonia. It means that when the macro-economic, geopolitical and (especially) the micro-economic climates will change - billions of USD will flow back to Macedonia. People will bring their money back to open businesses, to support family members and just to consume it. It all depends on the mood and on the atmosphere and on how much these people feel that they can rely on the political stability and rational management. Such enormous flows of capital happened before: in Argentina after the Generals and their corrupt regime were ousted by civilians, in Israel when the peace process started and in Mexico following the signature of NAFTA, to mention but three cases. These reserves can be lured back and transform the economy.

But the black economy has many more important functions.

The black economy is a cash economy. It is liquid and fast. It increases the velocity of money. It injects much needed foreign exchange to the economy and inadvertently increases the effective money supply and the resulting money aggregates. In this sense, it defies the dictates of "we know better" institutions such as the IMF. It fosters economic activity and employs people. It encourages labour mobility and international trade. Black economy, in short, is very positive. With the exception of illegal activities, it does everything that the official economy does - and, usually, more efficiently.

So, what is morally wrong with the black economy? The answer, in brief: it is exploitative. Other parts of the economy, which are not hidden (though would have liked to be), are penalized for their visibility. They pay taxes. Workers in a factory owned by the state or in the government service cannot avoid paying taxes. The money that the state collects from them is invested, for instance, in infrastructure (roads, phones, electricity) or used to pay for public services (education, defence, policing). The operators of the black economy enjoy these services without paying for them, without bearing the costs and worse: while others bear the costs. These encourages them, in theory to use these resources less efficiently.

And all this might be true in a highly efficient, almost ideal market economy. The emphasis is on the word "market". Unfortunately, we all live in societies which are regulated by bureaucracies which are controlled (in theory, rarely in practice) by politicians. These elites have a tendency to misuse and to abuse resources and to allocate them in an inefficient manner. Even economic theory admits that any dollar left in the hands of the private sector is much more efficiently used than the same dollar in the hands of the most honest and well meaning and well planning civil servant. Governments all over the world distort economic decisions and misallocate scarce economic resources.

Thus, if the goals are to encourage employment and economic growth - the black economy should be welcomed. This is precisely what it does and, by definition, it does so more efficiently than the government. The less tax dollars a government has - the less damage it does. This is an opinion shares by most economists in the world today. Lower tax rates are an admission of this fact and a legalization of parts of the black economy.

The black economy is especially important in times of economic hardships. Countries in transition are a private case of emerging economies which are a private case of developing countries which used to be called (in less politically correct times) "Third World Countries". They suffer from all manner of acute economic illnesses. They lost their export markets, they are technologically backward, their unemployment skyrockets, their plant and machinery are dilapidated, their infrastructure decrepit and dysfunctional, they are lethally illiquid, they become immoral societies (obligations not honoured, crime flourishes), their trade deficits and budget deficits balloon and they are conditioned to be dependent on handouts and dictates from various international financial institutions and donor countries.

Read this list again: isn't the black economy a perfect solution until the dust settles?

It enhances exports (and competitiveness through imports), it encourages technology transfers, it employs people, it invests in legitimate businesses (or is practised by them), it adds to the wealth of the nation (black marketeers are big spenders, good consumers and build real estate), it injects liquidity to an otherwise dehydrated market. Mercifully, the black economy is out of the reach of zealous missionaries such as the IMF. It goes its own way, unnoticed, unreported, unbeknownst, untamed. It doesn't pay attention to money supply targets (it is much bigger than the official money supply figure), or to macroeconomic stability goals. It plods on: doing business and helping the country to survive the double scourges of transition and Western piousness and patronizing. As long as it is there, Macedonia has a real safety net. The government is advised to turn a blind eye to it for it is a blessing in disguise.

There is one sure medicine: eliminate the population and both unemployment and inflation will be eliminated. Without the black economy, the population of Macedonia would not have survived. This lesson must be remembered as the government prepares to crack down on the only sector of the economy which is still alive and kicking.

Operational Recommendations

The implementation of these recommendations and reforms should be obliged to be GRADUAL. The informal economy is an important pressure valve for the release of social pressures, it ameliorates the social costs inherent to the period of transition and it constitutes an important part of the private sector.

As we said in the body of our report, these are the reasons for the existence of an informal economy and they should be obliged to all be tackled:

a.. High taxation level (in Macedonia, high payroll taxes);

b.. Onerous labour market regulations;

c.. Red tape and bureaucracy (which often leads to corruption);

d.. Complexity and unpredictability of the tax system.

Reporting Requirements and Transparency

a.. All banks should be obliged to report foreign exchange transactions of more than 10,000 DM (whether in one transaction or cumulatively by the same legal entity). The daily report should be submitted to the Central Bank. In extreme cases, the transactions should be investigated.

a.. All the ZPP account numbers of all the firms in Macedonia should be publicly available through the Internet and in printed form.

a.. Firms should be obliged by law to make a list of all their bank accounts available to the ZPP, to the courts and to plaintiffs in lawsuits.

a.. All citizens should be obliged to file annual, personal tax returns (universal tax returns, like in the USA). This way, discrepancies between personal tax returns and other information can lead to investigations and discoveries of tax evasion and criminal activities.

a.. All citizens should be obliged to file bi-annual declarations of personal wealth and assets (including real estate, vehicles, movables, inventory of business owned or controlled by the individual, financial assets, income from all sources, shares in companies, etc.).

a.. All retail outlets and places of business should be required to install - over a period of 3 years - cash registers with "fiscal brains". These are cash registers with an embedded chip. The chips are built to save a trail (detailed list) of all the transactions in the place of business. Tax inspectors can pick the chip at random, download its contents to the tax computers and use it to issue tax assessments. The information thus gathered can also be crossed with and compared to information from other sources (see: "Databases and Information Gathering"). This can be done only after the full implementation of the recommendations in the section titled "Databases and Information Gathering". I do not regard it as an effective measure. While it increases business costs - it is not likely to prevent cash or otherwise unreported transactions.

a.. All taxis should be equipped with taximeters, which include a printer. This should be a licencing condition.

a.. Industrial norms (for instance, the amount of sugar needed to manufacture a weight unit of chocolate, or juice) should be revamped. Norms should NOT be determined according to statements provided by the factory - but by a panel of experts. Each norm should be signed by three people, of which at least one is an expert engineer or another expert in the relevant field. Thought should be dedicated to the possibility of employing independent laboratories to determine norms and supervise them.

a.. Payments in wholesale markets should be done through a ZPP counter or branch in the wholesale market itself. Release of the goods and exiting the physical location of the wholesale market should be allowed only against presentation of a ZPP payment slip.

Reduction of Cash Transactions

a.. Cash transactions are the lifeblood of the informal economy. Their reduction and minimization is absolutely essential in the effort to contain it. One way of doing it is by issuing ZPP payment (debit) cards to businesses, firm and professionals. Use of the payment cards should be mandatory in certain business-to-business transactions.

a.. All exchange offices should be obliged to issue receipt for every cash transaction above 100 DM and to report to the Central Bank all transactions above 1000 DM. Suspicious transactions (for instance, transactions which exceed the financial wherewithal of the client involved) should be duly investigated.

a.. The government can reduce payroll taxes if the salary is not paid in cash (for instance, by a transfer to the bank account of the employee). The difference between payroll taxes collected on cash salaries and lower payroll taxes collected on noncash salaries - should be recovered by imposing a levy on all cash withdrawals from banks. The banks can withhold the tax and transfer it to the state monthly.

a.. Currently, checks issued to account-holders by banks are virtually guaranteed by the issuing banks. This transforms checks into a kind of cash and checks are used as cash in the economy. To prevent this situation, it is recommended that all checks will be payable to the beneficiary only. The account-holder will be obliged to furnish the bank with a monthly list of checks he or she issued and their details (to whom, date, etc.). Checks should be valid for 5 working days only.

a.. An obligation can be imposed to oblige businesses to effect payments only through their accounts (from account to account) or using their debit cards. Cash withdrawals should be subject to a withholding tax deducted by the bank. The same withholding tax should be applied to credits given against cash balances or to savings houses (stedilnicas). Alternatively, stedilnicas should also be obliged to deduct, collect and transfer the cash withdrawal withholding tax.

a.. In the extreme and if all other measures fail after a reasonable period of time, all foreign trade related payments should be conducted through the Central Bank. But this is really a highly irregular, emergency measure, which I do not recommend at this stage.

a.. The interest paid on cash balances and savings accounts in the banks should be increased (starting with bank reserves and deposits in the central bank).

a.. The issuance of checkbook should be made easy and convenient. Every branch should issue checkbooks. All the banks and the post office should respect and accept each other's checks.

a.. A Real Time Gross Settlement System should be established to minimize float and facilitate interbank transfers.

Government Tenders

a.. Firms competing for government tenders should be obliged to acquire a certificate from the tax authorities that they owe no back-taxes. Otherwise, they should be barred from bidding in government tenders and RFPs (Requests for Proposals).

Databases and Information Gathering

a.. Estimating the informal economy should be a priority objective of the Bureau of Statistics, which should devote considerable resources to this effort. In doing so, the Bureau of Statistics should coordinate closely with a wide variety of relevant ministries and committees that oversee various sectors of the economy.

a.. All registrars should be computerized: land, real estate, motor vehicles, share ownership, companies registration, tax filings, import and export related documentation (customs), VAT, permits and licences, records of flights abroad, ownership of mobile phones and so on. The tax authorities and the Public Revenue Office (PRO) should have unrestricted access to ALL the registers of all the registrars. Thus, they should be able to find tax evasion easily (ask for sources of wealth- how did you build this house and buy a new car if you are earning 500 DM monthly according to your tax return?).

a.. The PRO should have complete access to the computers of the ZPP and to all its computerized and non-computerized records.

a.. The computer system should constantly compare VAT records and records and statements related to other taxes in order to find discrepancies between them.

a.. Gradually, submissions of financial statements, tax returns and wealth declarations should be computerized and done even on a monthly basis (for instance, VAT statements).

a.. A system of informants and informant rewards should be established, including anonymous phone calls. Up to 10% of the intake or seizure value related to the information provided by the informant should go to the informant.

Law Enforcement

a.. Tax inspectors and customs officials should receive police powers and much higher salaries (including a percentage of tax revenues). The salaries of all tax inspectors - regardless of their original place of employment - should be equalized (of course, taking into consideration tenure, education, rank, etc.).

a.. Judges should be trained and educated in matters pertaining to the informal economy. Special courts for taxes, for instance, are a good idea (see recommendation below). Judges have to be trained in tax laws and the state tax authorities should provide BINDING opinions to entrepreneurs, businessmen and investors regarding the tax implications of their decisions and actions.

a.. It is recommended to assign tax inspectors to the public prosecutors' office to work as teams on complex or big cases.

a.. To establish an independent Financial and Tax Police with representatives from all relevant ministries but under the exclusive jurisdiction of the PRO. The remit of this Police should include all matters financial (including foreign exchange transactions, property and real estate transactions, payroll issues, etc.).

a.. Hiring and firing procedures in all the branches of the tax administration should be simplified. The number of administrative posts should be reduced and the number of tax inspectors and field agents increased.

a.. Tax arrears and especially the interest accruing thereof should be the first priority of the ZPP, before all other payments.

a.. All manufacturers and sellers of food products (including soft drinks, sweetmeats and candy, meat products, snacks) should purchase a licence from the state and be subjected to periodic and rigorous inspections.

a.. All contracts between firms should be registered in the courts and stamped to become valid. Contracts thus evidenced should be accompanied by the registration documents (registrar extract) of the contracting parties. Many "firms" doing business in Macedonia are not even legally registered.

Reforms and Amnesty

a.. A special inter-ministerial committee with MINISTER-MEMBERS and headed by the PM should be established. Its roles: to reduce bureaucracy, to suggest appropriate new legislation and to investigate corruption.

a.. Bureaucracy should be pared down drastically. The more permits, licences, tolls, fees and documents needed - the more corruption. Less power to state officials means less corruption. The One Stop Shop concept should be implemented everywhere.

a.. A general amnesty should be declared. Citizens declaring their illegal wealth should be pardoned BY LAW and either not taxed or taxed at a low rate once and forever on the hitherto undeclared wealth.

The Tax Code

a.. To impose a VAT system. VAT is one the best instruments against the informal economy because it tracks the production process throughout a chain of value added suppliers and manufacturers.

a.. The Tax code needs to be simplified. Emphasis should be placed on VAT, consumption taxes, customs and excise taxes, fees and duties. To restore progressivity, the government should directly compensate the poor for the excess relative burden.

a.. After revising the tax code in a major way, the government should declare a moratorium on any further changes for at least four years.

a.. The self-employed and people whose main employment is directorship in companies should be given the choice between paying a fixed % of the market value of their assets (including financial assets) or income tax.

a.. All property rental contracts should be registered with the courts. Lack of registration in the courts and payment of a stamp tax should render the contract invalid. The courts should be allowed to evidence and stamp a contract only after it carries the stamp of the Public Revenue Office (PRO). The PRO should register the contract and issue an immediate tax assessment. Contracts, which are for less than 75% of the market prices, should be subject to tax assessment at market prices. Market prices should be determined as the moving average of the last 100 rental contracts from the same region registered by the PRO.

a.. Filing of tax returns - including for the self-employed - should be only with the PRO and not with any other body (such as the ZPP).

Legal Issues

a.. The burden of proof in tax court cases should shift from the tax authorities to the person or firm assessed.

a.. Special tax courts should be established within the existing courts. They should be staffed by specifically trained judges. Their decisions should be appealed to the Supreme Court. They should render their decisions within 180 days. All other juridical and appeal instances should be cancelled - except for an appeal instance within the PRO. Thus, the process of tax collection should be greatly simplified. A tax assessment should be issued by the tax authorities, appealed internally (within the PRO), taken to a tax court session (by a plaintiff) and, finally, appealed to the Supreme Court (in very rare cases).

a.. The law should allow for greater fines, prison terms and for the speedier and longer closure of delinquent businesses.

a.. Seizure and sale procedures should be specified in all the tax laws and not merely by way of reference to the Income Tax Law. Enforcement provisions should be incorporated in all the tax laws.

a.. To amend the Law on Tax Administration, the Law on Personal Income Tax and the Law on Profits Tax as per the recommendations of the IRS experts (1997-9).

Customs and Duties

a.. Ideally, the customs service should be put under foreign contract managers. If this is politically too sensitive, the customs personnel should be entitled to receive a percentage of customs and duties revenues, on a departmental incentive basis. In any case, the customs should be subjected to outside inspection by expert inspectors who should be rewarded with a percentage of the corruption and lost revenues that they expose.

a.. In the case of imports or payments abroad, invoices, which include a price of more than 5% above the list price of a product, should be rejected and assessment for the purposes of paying customs duties and other taxes should be issued at the list price.

a.. In the case of exports or payments from abroad, invoices which include a discount of more than 25% on the list price of a product should be rejected and assessment for the purposes of paying customs duties and other taxes should be issued at the list price.

a.. The numbers of tax inspectors should be substantially increased and their pay considerably enhanced. A departmental incentive system should be instituted involving a percentage of the intake (monetary fines levied, goods confiscated, etc.).

a.. The computerized database system (see "Databases and Information Gathering") should be used to compare imports of raw materials for the purposes of re-export and actual exports (using invoices and customs declarations). Where there are disparities and discrepancies, severe and immediate penal actions should be taken. Anti-dumping levies and measures, fines and criminal charges should be adopted against exporters colluding with importers in hiding imported goods or reducing their value.

a.. Often final products are imported and declared to the customs as raw materials (to minimize customs duties paid). Later these raw materials are either sold outright in the domestic or international markets or bartered for finished products (for example: paints and lacquers against furniture or sugar against chocolate). This should be a major focus of the fight against the informal economy. I follow with an analysis of two products, which are often abused in this manner.

a.. I study two examples (white sugar and cooking oil) though virtually all raw materials and foods are subject to the aforementioned abuse.

a.. White Sugar is often imported as brown sugar. One way to prevent this is to place sugar on the list of LB (import licence required) list, to limit the effective period of each licence issued, to connect each transaction of imported brown sugar to a transaction of export, to apply the world price of sugar to customs duties, to demand payment of customs duties in the first customs terminal, to demand a forwarder's as well as an importer's guarantee and to require a certificate of origin. The same goes for Cooking Oil (which - when it is imported packaged - is often declared as some other goods).

a.. All payments to the customs should be made only through the ZPP. Customs and tax inspectors should inspect these receipts periodically.

a.. All goods should be kept in the customs terminal until full payment of the customs duties, as evidenced by a ZPP receipt, is effected.

Public Campaign

a.. The government should embark on a massive Public Relations and Information campaign. The citizens should be made to understand what is a budget, how the taxes are collected, how they are used. They should begin to view tax evaders as criminals. "He who does not pay his taxes - is stealing from you and from your children", "Why should YOU pay for HIM?" "If we all did not pay taxes- there would be no roads, bridges, schools, or hospitals" (using video to show disappearing roads, bridges, suffering patients and students without classes), "Our country is a partnership - and the tax-evader is stealing from the till (kasa)" and so on.

a.. The phrase "Gray Economy" should be replaced by the more accurate phrases "Black Economy" or "Criminal Economy".

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Sabtu, 10 Agustus 2013

Ebooks As Powerful Marketing Tools


Ebooks are Promotional Powerhouses


Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing

information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet

grows, causing the exposure of your ebook to increase

incrementally. It's obvious why electronic

self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to

forever banish the printed word to the dustbin of

history. Books in print have their own special

qualities and merits, and the world would be

diminished by their disappearance.

Having said that, let's look at what makes ebooks so

important and so unique. Ebooks have certain abilities

and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and

their production cost is inexpensive. Just think about

it: you don't need a publisher, an agent, a printing

press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it

or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly

distributed online. They are also easily updated; they

do not require a second print run. All you need is to

go into your original creation and modify the text or

graphics. Because of this flexibility, ebooks can

change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have

to go to a bookstore or search through endless titles

at an online bookstore. All you have to do is download

it from a website, and presto! It's on your computer,

ready to be read.

Ebooks are interactive. This is one of the most unique

and specific qualities that ebooks offer. You can add

surveys that need to be filled out, order forms for

customers to purchase your products or goods, sound

and video that draw your reader into the virtual world

of your ebook, even direct links to relevant sites

that will expand your ebook outward. The potential is

virtually limitless.

Ebooks have a particular kind of permanence that other

mediums do not possess. Television shows and radio

shows air once, and then may rerun a few times. Ebooks

remain on your computer for as long as your choose,

and they can be read and reread whenever you choose

to. They can even be printed out and stored on the

shelves of your traditional home library.

Another wonderful quality is that ebooks have no

barriers in terms of publishing. You don't need to go

through the endless process of submitting your

manuscript over and over again, and then once you land

an agent, having the agent submit your manuscript over

and over again. Nor do you have to shell out thousands

of dollars for printing a self-published book. All

ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on

your website, and with the right business savvy, your

audience will come to you.

Finally, you have creative control over your ebook.

You don?t have to compromise with an editor or the

publishing trends of the time. You don't have to

haggle with a designer or wait for copyedited galleys

to arrive by snail mail. You are in complete control

of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote

your business and drive quality traffic to your

website. Once posted on your site, you can turn them

into a daily course, which brings your customer back

to read the next chapter. You can use them as a free

gift for making a purchase or for filling out a

survey. Put your ebook on a disc, and you will have an

innovative brochure. Blow your competition away by

inserting the disc into your sales packages.

The most effective marketing products are those that

are unique. Copyright your ebook, and immediately, you

have a powerful tool that you, and you alone, can

offer to the public. People will have to visit your

site to acquire your ebook, which increases the flow

of quality traffic and the potential of sales and

affiliate contacts.

Make sure that you keep your ebook current. Update it

frequently as the market and trends change. Add new

advice and techniques to show your prospects how your

goods or services can enrich their lives. By

constantly keeping abreast of new trends and

techniques, you can continue to see profits from your

ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can

test their marketing potential without putting out

hardly any cash at all. You can even produce an ebook

one copy at a time, each time you receive an order,

eliminating the need for storage and inventory. By

this method, you can gauge the saleablity of your

ebook, and make adjustments as necessary until the

orders start pouring in. Ebooks allow you to learn

about your market and customer habits and motivation

over a period of time, without risking your precious

financial resources. They also provide you with an

invaluable way to gather marketing information, which

you can use in many different facets of your business.

Use your ebook to discover what the specific goals and

problems are in your specific industry. Then figure

out how to solve these problems, and publish an ebook

with this invaluable information. This will increase

the value of your business, upgrade your reputation,

and get you known as an expert in your field.

You can extend the value of single ebook by breaking

the book down into chapters for a serial course, into

special reports available on your website, or into

audio or visual tapes. Ebooks can be broken down into

several different promotional materials by excepting

some of the articles and using them to promote your

product. You can include a catalog in your ebook to

promote all the products or services you sell. You can

include a thank-you note for reading your book and an

invitation to download a trial version of your

product. Or you can include a form for your audience

to contact you for further information or with

questions, thereby building your business

relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of

individually producing separate promotional materials.

You can use a single ebook to entice new prospects and

to sell new products to your current customers.

No other medium has this kind of flexibility and

ability for expansion. Think of your ebook like a

spider spinning a beautiful and intricate web. Now go

and create that web, and see how many customers and

prospects you can catch!

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