IT WAS a breathtaking sight as over 12,000 cartoon fans packed the Kanteerava Stadium in Bangalore to cheer their favourite Toon stars at Cartoon Network's Toon Cricket-The Ultimate Showdown'. The Ultimate Hero -Ben 10, captain of the Benultimates team led his team to a resounding victory over Aggregor's Agressors as he hit the winning shot of four runs in the super over.
In its seventh successful run, Cartoon Network's most celebrated event fulfilled its promise of maximum fun and excitement as our world famous Toons captained by the youngest superhero Ben Tennyson from Ben 10 and the evil Mojo Jojo, from The Powerpuff Girls battled at the pitch. Ecstatic kids present at the packed stadium cheered their favourite toons till the nail-biting finish.
Adding to the excitement and experience of the evening was the digital augmented reality applications which had kids participating live in Toon Cricket contest and enjoying games, video and wallpapers on th eir mobile phones while watching their favourite toons sweat it out on the pitch. Taking the action and fun to the virtual world for the first time, kids present at Toon Cricket got a chance to be just like their favourite hero, Ben 10 through an innovative Augmented Reality (AR) application. The funky AR stall called the Cartoon Network Digital Zone' at the stadium had kids being clicked wearing the virtual Ultimatrix.
The fun didn't stop here as Toon Cricket went more toony! Cartoon Network became the first kids' network in India to have a live mobile application at Toon Cricket that was activated once the kid reached the stadium. All the kid had to do was send an SMS CNTC to 58558 and download the Toon Cricket application that had wallpapers, video and information about Toon Cricket. To start the application, kids had to just point their phone cameras at the intARact code on the invite and they got playing. Also as kids present at the stadium switched on their blue-tooth, they received an application and got to partcipate in Toon Cricket contest live and began downloading cool Toon Cricket wallpapers as they watched their toon stars play on the field!
Amplyfying the experience, was the laser show that made Toon Cricket an outstanding event in the history of the Toon World. This year in Toon Cricket-The Ultimate Showdown,' Ben Tennyson had invited his plumber agent friends to join him and help protect the world in the Ultimate Showdown against the evil aliens, that Aggregor was threatening to unleash who will harm the environment and destroy the world using the help of his deputy Mojo Jojo. So Ben 10 had challenged him to a game of cricket to save the planet and he invited help from kids to become plumber agents!
As part of the on-air Toon Cricket contest that was rolled out we had a grand prize winner Devyanshu Rout from Bangalore. Devyanshu got the opportunity to be treated like a superstar as he and his friends/family were escorted in a sleek Mercedes filled with bundles of surprises that include exclusive Cartoon Network goodies. Once at the venue, he got a special seat in a VIP enclosure with the best view in the field. Further, adding to his superstar journey, Devyanshu got an opportunity for a special tete-tete with Cartoon Network toons including Ben Tennyson and Mojo Jojo during the match.
ABOUT CARTOON NETWORK
Launched in India in 1995, Turner Broadcasting System, Inc.'s (TBS) Cartoon Network is the number one kids' entertainment channel in India reaching more than 30 million viewers. Drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Ben 10, Ben 10 Alien Force, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack.
Currently available in English, Hindi, Tamil and Telugu language, Cartoon Network India is the first international kids' channel to acquire 30 locally produced animated series. Recognized as the resident kids' expert with a 360-degree presence through successful on-air an d online presence, ground-events, promotional licensing, product licensing, publishing and CD ROMS Cartoon Network continues to be India's no. 1 kids channel.
Cartoon Network is India's leading destination for kids' online entertainment attracting close to 609,947 unique visitors and each of them spends an average of 32.63 minutes on the website. The channel registers a new user to its online community every two minutes. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards.
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