Email Marketing in the UK

Studies show that email marketing is rapidly gaining popularity in the UK. In fact, according to NetValue, more than 80 percent of UK's Web users currently receive some form of direct mail every day. While direct mail has long been popular, email marketing is rapidly gaining momentum. More and more organizations are realizing the benefits of marketing with emails. Since 2001 business owners have sent more than 100 million marketing emails in the UK alone.

Email Marketing UK Growth and Statistics

Even more interesting, NetValue reports that Europeans are more likely to use email and the Web than US citizens. The UK is the second largest email consumer according to statistics, with more than 50 percent of the population using email daily. Thus, email marketing UK is on the rise. Permission based or opt in marketing is currently among the top email marketing strategies used in the UK. This industry will likely continue to grow by billions in the next few years.

Of course, as with any country many email users in the UK face difficulty with Spam. More than 22 percent of emails received are Spam mails trying to market products and services. Financial services and Internet services also account for much of the Spam received by UK citizens. The best way to tap into the email marketing industry in the UK is to send messages to consumers that agree to commercial advertising. This is one reason opt in marketing techniques are on the rise.

Benefits of Email Marketing UK

Like anyone, UK business owners are realizing the many benefits of email marketing. Email marketing generally costs much less than traditional marketing techniques. In addition it is far easier and quicker to reach potential customers from around the globe. Email marketing strategies can also be developed much quicker, usually within a few short weeks, rather than months or years. For these reasons, small and large corporations alike are grasping to learn as much as they can about the industry.

Given current trends it is likely that in the near future most organizations, large and small, will be using some form of email marketing to market their products and services to global consumers. Many business owners are realizing the tremendous potential for email marketing. Because of this, new newsletters and other forms of email marketing abound for citizens of the UK. This trend will likely continue for many years to come.

Recommended UK Email Marketing Software

We use and recommend permission-based email marketing software FXstyle. FXstyle makes is very easy to create, send, and track professional permission-based emails newsletters, surveys, and autoresponders. Since the software is web-based, it is accessible from any location in the world, including the United Kingdom.

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