Video marketing is a very popular way for business owners to get the word out about their products or opportunities. Many people, from home based business owners to large corporations, use this method of marketing and for many reasons.
Prospects feel more comfortable when buying a product if they know that there is an actual person
that they can see offering the product.
Videos, if marketed correctly, can bring in a ton of traffic to any website.
Video marketing is a "set it and forget it" type of marketing. Once your videos has been approved and goes live, it is there for the long term and will bring traffic for many years to come.
So video marketing has many benefits and is proven to be very effective. But it doesn't matter how great the benefits of this type of advertising is or how great a person's videos are if no one ever sees the videos. So how do we get traffic to the videos?:
Send a message out to all of your contacts inviting them to check out your video. Ask them to comment and let you know what they think.
Comment on other popular videos. There are videos that receive a lot of traffic on a regular basis. For some reason many of the viewers constantly l ook at the comments under the videos. Place intelligent comments under the videos and people will notice.
Bookmark videos. Social bookmarking has been proven to be very effective at bring visitors to a webpage. Bookmark every video. This will provide backlinks to your videos and attract the attention of the search engines.
Traffic is vital to the life of every website. But traffic is not enough. You can generate 3000 visitors to your website everyday but if the visitors aren't buying your product or signing up for your opportunity, then all of the hard work put in to generating the traffic was a waste of time. So here is the secret to converting visitors into sales:
GIVE THE PEOPLE WHAT THEY WANT!
When people view a video, they chose to view it for a reason. Ask yourself a few questions:
Who is viewing your videos?
What do they want?
Are you giving them what they want?
Most home based business owners sell their opportunities, but the problem is that many of the people that view their videos probably have already joined an opportunity or have already been offered many opportunities. Your videos must provide something of value. Give the people value. If they are already in an opportunity, then they don't want to hear about another opportunity. They want to learn how to make the most of their opportunity. Show them:
How to get traffic to their websites.
How to automate their business.
The difference between free advertising and paid advertising.
Your videos should draw the people into thinking you are the expert. Once they believe that you are, they will follow you and eventually join your opportunity or buy your product.
For more information on how to explode traffic to your website check with videos out my blog at http://newrichmansblog.blogspot.com/2010/01/review-new-rich-report.html or watch my video at http://www.youtube.com/watch?v=RNfNDKYJ5f0
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