Marketing Hamilton And Social Media Marketing

Marketing Hamilton: What Every Hamilton Business Owner Ought To Know About Social Media Marketing

Marketing Hamilton presents the benefits of social media marketing - as discovered by researching internet marketers.

Social media marketing is not new. Far from it. It has been around since the beginning of time. The web has simply expanded how rapidly information can be spread and distributed.

The sheer power of social media as a marketing tool can't be ignored. Social Media has changed (and will continue to change) how people research information, interact with each other, communicate and how business will need to market to their intended audience.

The ability to produce and share information with their business and social network, respond to and with the writer and each other fosters online communities.

While social media is about commenting and collaborating it is such a new phenomenon that it is easy for someone to claim to be an expert in a subject - any subject and this raises some concerns. But, none the less... the sun rises in the East and sets in the West, ice cream cones taste best on a hot summers day and the internet is the preferred communication channel for social and business interactions.

The benefits of social media are just now starting to become understood as to how valuable a marketing tool they are, and these benefits will continue to grow.

Many believe that driving traffic back to their site will instantly turn into sales but this just isn't so. Simply having a Facebook page, Twitter account, blog or LinkedIn profile is not a marketing strategy. They simply provide a means to market interactively. Social media is one to one, one to many, people-to-people communication and is the new conduit through which society and business operates. Of itself, it is neither 'good' nor 'bad'. It is what it is: It is a new tool that will be embraced by business; Or those businesses that don't embrace it will disappear.

According to many marketers, the benefits of Social Media Marketing Include:

- increased business exposure

- increased traffic

- new business partnerships

- improved search engine rankings

- increased lead generation

To use social media to research your competitors and to learn what works and what doesn't work is a smart marketing strategy. You want to be tuned into what is being said through social media.

It's important to remember that social media doesn't sell. You sell.Social media brings you an audience that learns who you are and what you do. Think of them as new neighbors. You need to get to know each other and over time get to know what each other does. If you like each other you may end up doing business with each other.

Social media as a marketing tool must demonstrate value. It starts the relationship-building process. Constant interaction and engagement builds familiarity and trust.

You must make a commitment to providing value and must be consistent in your communication. When you do this you will be far ahead of the game and will be way ahead of most businesses trying to use social media just to sell.

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Social Media Marketing UK

Social Media Marketing UK

Social media marketing in the UK is changing the face of business marketing across all industries. Not matter how big or how small the business, the massive growth of social networks such as Facebook, YouTube, Twitter, LinkedIn and many others has created a quantum shift in the way businesses and consumers make their buying decisions.

No business is exempt from the surging tide of change that the social media revolution is bringing. Whether providing products or services, all too many businesses are going to be left for dead in the social network world. It is no longer a case of will UK businesses embrace social media marketing; it is about how well they will do it. Within 5 years there will be no alternative, either your business is using social media marketing or you have no business left. It really is that simple.

There have been many revolutions that changed the way businesses marketed their services and provided communications to their customers and suppliers, and if we look at them we can see that each became a complete necessity for the business in a very short space of time. The telephone Fax Email Website Online marketing And now Social Media Marketing

In the early days of the telephone many businesses didnt bother, but those that took on the new technology first the early adopters became the biggest players in their field. If you look at Amazon.com, in the internet age, you can see how, by being the first, they managed to dominate to market completely, so much so that most people in the world do not even know who Barnes and Noble are but before Amazon they were the giant in the field, now they are a poor second.

In any major shift in the way people communicate with each other there is always a major shift in the way business can reach those people and thereby dominate the market and social media is no different. If your business is not marketing using social media, then you will be left behind. Also in this global economy, it is not just businesses in the UK that you have to be worried about, there are businesses across the world that would like nothing better than to take you customers from you.

Social media marketing breaks down the person to person barrier that many businesses have relied on in the past so that anyone can now make friends with your best customer fro a long way away.

In the past the UK has not always been the fastest at adopting new technologies, but if you are to really succeed, now is the time to adopt social media marketing. Delaying will only result in other businesses taking the lions share of the market. If we look again at Barnes and Noble, they fought hard to regain their original position in the market, but Amazon had claimed the high ground and now they are the largest retailer in the world. Social media marketing is the future of online marketing, so if you want your business to be there when the dust settles, dont delay, take action now to make sure your business survives and thrives. Either do it yourself or use social media marketing agency that can help you to take your business forward fast.

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Business Basics for Voiceover Artists : Voiceover and Social Media Marketing

So what's all this business about social media marketing? I know some of you have already taken to this wholeheartedly but there are others amongst us for whom social media marketing is a mystery as to what it is and why they should bother getting involved with it.

So lets start at the beginning. What is Social Media Marketing? Essentially, its another marketing strategy - which ,bottom line, is why you should be interested in it, if you're interested in marketing your voiceover business. Its a marketing strategy that's developed out of an intense dislike of hard sell marketing tactics. Instead of banging people over the head with marketing methods that could be considered bullying ,hard sell , in your face selling. Social media marketing is about creating and maintaining relationships with potential customers so that when they are in a position to buy what you're selling, they automatically think of you and the service you provide. And your name springs to mind because of they way you have presented yourself in your social media marketing activities, as an expert in your field, a trustworthy and interesting person, who can deliver on what they promise, and someone that people would like to do business with. People like to do busines s with people they like. So through your communications through social media marketing you have positioned yourself as that person.

In marketing speak, Social Media Marketing is what's known as Permission marketing, or inbound marketing. Its developed as a reaction to the traditional forms of marketing. Traditional marketing approaches have been things like seminars, tradeshows, telemarketing, print ads, direct mail. The problem has been that more and more people have found methods to block out these marketing messages, making these approaches less and less effective. Some people don't answer their phones unless they recognise the number calling them, many email newsletters and correspondence can get caught in the ever efficient spam filters, people are able to fast forward their way through the tv adverts, and some 'watch again facilities' delete all the adverts for you anyway. As information has become more and more accessible through the internet, customers really don't need this type of marketing as they can get all their information they need from other sources. So social media marketing is way of marketing that avoids all these problems as it encourages customers to find you once they're ready to make their purchase.

So how do you do this Social media marketing malarky?

The key is to get Social!! And you can do this in three ways - publish, share & network. Social media marketing sites can be roughly divided into these 3 categories although when you do investigate them you'll soon realise that a lot of these do overlap within themselves. The general rule for all these sites is to join in, become a member and DONT TRY AND SELL. If you make blatant self-serving sales messages, people will quickly turn off and you won't get too far. But if you join the community, and add value to it then you will acheive higher levels of success with social media marketing.

Category 1 - Publishing. The joy and the horror of the internet is that anyone can publish anything, anytime, anywhere, available for anyone & everyone to view. For no cash you can publish something that could potentially be seen by millions. So which are the publishing sites? These include sites like - flickr, twitter youtube, squidoo, podcast.net, wikipedia to name but a few. Publish everything , everywhere : videos, podcasts, articles, thoughts and opinions - anything relevant. Also monitor what other people are publishing and promote it. If people are writing flattering things about you and your business, make sure you know about it and direct your clients towards it And empower and make it easy for your customers to publish your content on their social media sites. The more people that see it the better.

Category 2 - Sharing. These are sites like : stumble upon, digg, delicous, mixx, propellor, reddit etc ... also known as social bookmarking sites.These are the sites where you can share and promote yours and others content. Find out where your audience hangs out and share content that will appeal to them - whether its articles, blogs, webinars, whatever.

Category 3 - is networking. These site are : facebook, bebo, linked in , myspace, friendster etc. These are places where you can connect with fellow Voiceover artists and existing and potential clients. This may actually be the best place to start your social media marketing plan. Firstly, have a look at each of them and see which ones you want to join. You may already have ideas as to which you think will work best for you - maybe you've seen other voiceover artists on particular sites and have heard good reports back about certain sites more than others - some sites, such as bebo for example may be better for personal networking whereas places like Linked in and Ecademy lean more towards the business side of networking. Once you join, make sure you set up your profile and fill in all the relevant bits. Make sure you add links to your website, blogs and other contact media. And also put these links into your email signature. Once the profile and signature is completed you can start networking. Start with existing friends and clients and then broaden your network as you get more confident. But remember to add value to your interactions. Share useful content, answer questions where you can. Dont be promotional, be helpful.

In conclusion there are four key points to remember when you embark on your social media marketing campaign:

1. At the end of the day it is a tool. It is so easy to become overwhelmed by the shear scope of possibilities that social media marketing presents, but set your goal and always keep in mind your reasons for using it.

2. Get involved - discuss, share , become a part of the community.

3. Don't overly sell or broadcast - people will run a mile. Be helpful.

4. Enjoy it !- you meet interesting people and come across interesting information which could help you and your business and your personal interests.

Written by Alison Pitman. For further information about the author and to listen to hear voice demos please do visit

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Benefits of Social Network Marketing

Business houses marketing their services and brands via social media sites are no more an alien concept. Rather, with each passing day, the enterprises are integrating social media marketing in their core business policies. Social media marketing services have become the cornerstone of success for the business houses, especially, the small sized businesses, whereby they can not only reach out to the targeted set of audience and gain better online presence, but also can drive volumes of web traffic to their sites.

Social network marketing is one of the integral parts of SMM services that help a business house to promote their brand in the social networking sites. Social network marketing allows the business houses to interact with the potential clients at an inter-personal level. Since social networking is quite a trend nowadays, the online business owners seek to tap into the targeted network through these social networking websites and approach the prospective clients and initiate communication with them. Websites such as Facebook, Twitter, and YouTube have been some of the popular names in this circuit that account over some million of registered users. The immense popularity of these sites has made it easy for the entrepreneurs to promote their business online. Through tweeting', sharing' and voting' the business owners have responded to the buzz of social networking in positive way to derive the benefits for meeting the business end.

There is a tremendous amount of opportunity evolving out of social media marketing services and the business owners, capitalizing on these opportunities are surely going to get desired result. Following proper social etiquette and learning new ways to establish a niche on the online forums, you can surely do well to the business cause.

Branding your identity in the right way in the online platforms shall lead you to greatest exposure. However, choosing the right strategy is the key. Over-spamming the social network platforms with promotional posts will not do any good to your cause. You need to promote your service in the most subtle ways so that your end objective is fulfilled and your business gains due exposure. Thus, one of the smartest moves will be to hire a professional company that offers all inclusive social media marketing services

As discussed above, in social network marketing, you need to create a unique identity of yourself and differentiate yourself from the other marketers who are into social network promotion. And one of the key things that will make your social network marketing stand unique is to be real'. With number of business houses that are into social media platforms to promote their business often tend to exaggerate than what is in real. This often misleads the consumers and spread an unauthenticated message, hampering the reputation to the worst. Posting images and videos, sharing these with the targeted network, updating the profile with regular service posts are some of the ways you can appeal the prospective clients.

Diversifying your social presence is another way of gaining success in social network marketing. You need to be sure that you are active in multiple social media platforms. Building your presence on various social media platforms will affect your visibility for the good and will give better opportunities to your online customers to connect with you.

Social network marketing is powerful way of enhancing the online presence and market your brands and products. What's required are right skills and comprehensive know-how on the trends of the social networking. Since, these trends stay in constant flux, a SMM expert must keep himself updated and execute the needful, accordingly.

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Social Network Marketing

Most people do business with people they know and trust. So, the best way to get more business is to meet more people and the best and easiest way to meet more people is to use the great new social networking sites like Facebook, MySpace, Hubpages, Squidoo. These sites empower you to easily create a page all about your business for free!

When it comes to social networking basics, social networking online is similar in concept to networking offline. Many business people are comfortable going to mixers and joining community groups to help raise their profile in the local community and to introduce them to hundreds of potential clients. Network marketing works because you are building relationships, not just selling. Nowadays, so many people turn off selling messages that it is imperative for businesses to find other effective means to reach new customers.

New customers, of all ages, are using Social networking sites like Facebook and MySpace every day. They spend hours connecting with old friends and making new connections. These sites are like working the worlds largest mixer. You can create a network of people and then reach out to their network. When you add a new blog posting, you will have hundreds, if not thousands of eyeballs.

These social networking sites act like web 2.0 marketing tools allowing you to inform new people about your product and services. You can create a home page with your image, logo, description and many even have blogs, updates and many other interactive features to keep your profile up to date. After you make a great business profile on a social marketing site, you can invite friends, join groups and reach out to other members so that they can learn more about you and your business.

Not only do you get all of the benefits of a social networking site within the site itself, you also improve your own search engine ranking. By using the free profile, blogging and other content sites, you are creating thousands of search engine results that link right to information about you and your business. Social marketing sites let you get your name out there faster and cheaper then traditional SEO, search engine optimization.

If you are not sure how to get started or how to reap the benefits, then you can find many sources that will show you exactly how you can use Social marketing sites for explosive business growth.

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Social Network Marketing Online

You have your site but need traffic now? What's the best and least expensive way of marketing effectively and cheap. Social Network Marketing is a great way to get traffic and a lot of it. You can make yourself become as human as possible and be very personal with your prospects. You are no longer a computerized robot asking for credit card information, you become genuine and real in what you do. You make your prospect view you as a good new friend with common interests.

There are a ton of Social Network's such as; MySpace, Facebook, MyYearbook, Twitter, the list goes on and on. So how to get it all up and running? Create as many Social Networking sites as possible and make them personal, don't create a page that is all about your business and that's it. Talk about your likes and dislikes, your hobbies, add some fun and quirky pictures, your hobbies, your family, where you have been and where you want to go, don't forget your business! Just don't make it all business, that will turn off a ton of potential prospects, and your pocketbook will see the results in the end.

Create a group for your Social Network and add people daily to this group. Add your links, make daily posts, add some photos, talk about business, and make sure this is a business related group. Create discussion topics in your group so others will become active in your group. Join as many other groups as you can, this opens up a lot more prospects for you that are interested in the business idea already.

Add as many friends as you can daily. Post bulletins about your business daily, chat on line with your friends through the sites messenger if possible. Find something in common with your Social Network friends and run with it. Never go in with a sales pitch, casually bring up the topic about what the two of you do for a living.

Always keep your Social Network Marketing profile up to date and running, join chat rooms and discuss your business. What are the benefits of your business? why do you love it so much? What makes it better than the rest? Once again don't be a hard pushy sales man, if they are truly interested in starting a business they will ask you about it.

Social Network Marketing takes some time setting up profiles, writing out all the info, joining and adding groups, etc. but once you do it the first time your done. You wont have to create a new profile everyday, so it makes the task easier and easier as the days go on. Social Networking is one of the cheapest and most cost effective ways to market to a wide range of people with just a few clicks.

Be unique in everything thing you put on your profile, have fun with it. If you already have a personal Social Networking site that you use for your friends, try to replicate the content of that one for your business site, just with your added links and a little bit about what you have to offer. Post a blog if possible just about your business and how it works, don't forget to fill the description with all the benefits it offers for your prospects. People want to know what they are getting involved in and how it will help them and their situation.

All these tips will drive a huge amount of traffic to your site daily if you stay persistent in your actions.
Social Network Marketing will get you significant results and help your business take off.

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Where Should I Sell Old, Unwanted Gold And Gold Jewelry?

Selling your old gold can be a confusing process, especially since everyone seems to be jumping on the gold buying bandwagon these days, from Internet companies to jewelry stores, and they all have different ways of doing business. If you have old, out-of-style, broken or unwanted gold items, where should you look to sell them? The following is a partial list of some common options, along with the possible pluses and minuses of each.

Pawnshop:The purpose of a pawnshop is to make small loans using goods (not just jewelry) as collateral. If you decide you want your goods back, you return the amount of the loan plus a fairly substantial fee (at least proportionally speaking). So a pawnshop engaged in its principal business will make you a loan on your gold jewelry and if you decide not to repay the loan, will then try to sell your item to recover the cost of the loan.

Benefits: Pawnshops are one of the few sources of quick, small loans that are commonly available. If you just need $200 to get you through to your next paycheck, a pawnshop may be the way to go, especially if you want to pay back the loan, plus fees, and recover the item later.

Drawbacks: In order to recover the loan they have made to you if you decide not to pay back the loan, the item needs to be resalable. That means that they aren't going to accept out-of-style, ugly or broken gold jewelry, since they can't resell it. Some reports claim that many pawnshops use a one-third rule of thumb - if they can sell a bike, a TV, or jewelry for $30, they'll offer you $10 for it. If you are just looking to sell your old gold outright, that isn't really the business a pawnshop is in. If a pawnshop does buy scrap gold, however, keep in mind what their general way of doing business really is.

Jewelry Store:The purpose of most jewelry stores is simply to sell jewelry. When you buy jewelry, you aren't just paying for the raw value of the materials; you are also paying for the workmanship involved in making a fine piece of jewelry. Jewelry stores often have large markups - from 100% to several hundred percent, since they have to pay for the jewelry, commissions, overhead, security, all the fancy fixtures, etc.

Benefits: If you have a nice piece of jewelry that could possibly be resold, a jewelry store may offer more for that item. Be aware, though, that it is going to compete with their existing stock. Jewelry stores may also offer more if they think they can sell you something to replace the item you want to get rid of. If you are just looking to trade-in or trade-up, a jewelry store may be a viable option.

Drawbacks: Jewelry stores have a lot of overhead, so in order to make a profit, they need to have big markups. Buying scrap gold is probably not going to be their main business; it is simply a way to make a little money during a tough economy when luxury items (i.e. jewelry) aren't selling well. Or, it could simply be a way to get you into the store to try to sell you something different. They are used to big markups, which conversely may mean a lower price offered to you.

Internet gold buyers:Internet ads and light-night TV commercials announcing Cash For Gold. You mail in your unwanted gold items and they send you back a check.

Benefits: You can do this from the comfort of your own home, with very little effort or thought involved.

Drawbacks: Most promise free shipping, but obviously the shipping isn't free, it's just deducted from the amount you receive. There is always the risk of lost or delayed shipments. Also, they many warn you that they will make you an offer after a fire assay, that is, after all of your jewelry has been melted and tested. If you don't like the offer, you will get back an unrecognizable lump of melted jewelry. You need to wait until after the value has been determined and sometimes for an additional waiting period to receive your funds. If you don't respond or reject the offer within that period, you won't get your items back.

In November of 2009, Consumer Reports found that these firms only paid from 11% to 29% of the actual value of the gold. By comparison, more traditional, local buyers paid from 30% to 70%.

Additionally, a number of these Internet firms have been the subject of numerous complaints. A major player in this market only has a "C" rating with the Better Business Bureau. You will never see a live person. If you decide to go this route, do your research. The Internet is the great equalizer - anyone can purport to be anything. It is amazing how many of these companies are "America's #1 Gold Buyer" with "The Highest Payout Available." Don't believe the hype.

Local scrap gold buyers:These are firms that specialize in buying and recycling scrap gold. They will buy scrap gold in virtually any condition. Many offer cash or check settlement on the spot.

Benefits: You get to meet with a live person whose only interest is in buying your scrap gold, so you have the opportunity to ask any questions you may have. You will generally receive an immediate offer to buy, which you may accept or decline. If you decline, your gold items have never left your possession. Depending on how their business is set up, they often have lower overhead, reducing the need for big markups. Some offer cash on the spot, eliminating the possibility of bounced checks.

Drawbacks: Depending on the size of your transaction, some may not have the funds necessary to cover the transaction. There may not be a reputable company near where you live.

Selling old, unwanted gold is not something most of us do every day. In order to feel comfortable and secure doing so, be sure to do some research and consider your options. Realize that within each and every one of these options, you will find both quality companies and bad actors. The key is trust. Not blind faith, but confidence built on accurate information. If someone is not clear and forthcoming, don't do business with them.

Disclaimer: In the interest of full disclosure, it should be stated that the author is the owner of South Kansas City Gold Buyer, a local scrap gold buyer based in Kansas City. For more information about this business you can visit sokcgoldbuyer.com.

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Want to Try to Sell Gold Online? - Finance

Want To Try to Sell Gold Online?

Nowadays, it is possible to sell gold online but this has more risk than when you do business with a gold dealer face to face. For one thing, if you sell gold online they may ask you to send in the gold piece via courier this does not give you a guarantee that you will get your gold piece back if the deal falls through. It is also hard to know if the website you are dealing with will give you the right appraisal for your gold piece.

Basically, you need to have a pretty good idea of the value of your gold piece if you sell gold online. This means you know the scrap value, the melt value, and the retail value. It is thus recommended that you try getting appraisals from different gold dealers face to face before you attempt to sell gold online.

A good website to do business with online to will give you the current prices for gold, depending on the carat value and weight of the gold piece. Carat values are 9 carat, 14 carat, 18 carat, 21 carat, 22 carat, and 24 carat. If you do decide to do business with that website, make sure your shipment to them will be insured in case of theft or loss. If there is no such guarantee, you will be taking a huge risk with your prized pieces.

Some websites offer a calculator function on their website this allows you to compute for the value of your piece based on the prices they have posted on the site. Sell Gold Online

One good way to find a website that you can sell gold to is to rely on referrals. You can ask around your circles if anyone has been able to successfully sell their items to the website. You might also look through blogsites and forums if they can recommend any particular site. This cuts down on the risk though there is still some danger when you sell gold online that you could be cheated.

If you are trying to sell jewelry that has gemstones and other precious metals, be cautious about selling them online. For instance, the gemstones on your gold jewelry can be easily removed and substituted with fakes or gems that have less value then if the gold jewelry is sent back to you, the dealer can claim the fakes are originals or were part of your gold jewelry all the time. You should also check if the precious metals in your jewelry can fetch a higher value than when you sell gold online alone. If you are not confident about the honesty of the online site, then you may get a more reliable deal from a face to face transaction.

Another word of caution: your jewelry might be gold plated rather than made of real gold. This of course will have an effect on the appraisal of your pieces so it might be prudent to have your jewelry tested first before you try to sell them online. Also, be weary of places that offer "FREE SHIPPING BOXES".....most online sites give you very low pricing for your gold due to the high amount of free boxes they send out.

A very reputable site to sell gold online and sell gold for cash is Silver & Gold Expressions. They have very high payouts, an online payout calculator and a friendly staff. They are very knowledgeable and can help you through the process to sell scrap gold, silver or jewelry through the mail or in person.

Visit

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What You Need To Know About Using Plr Real Estate Investing Articles

The demand for affordable real estate investing articles and other content has increased the need for private label rights (PLR) content providers. PLR has been a hot topic sweeping the online world and the real estate investing niche has not been overlooked in the hot debate.

How PLR Works

If you're not familiar with what PLR content is or how it works, this is your first essential step to understanding how valuable a tool it can be for your business. Private label rights give the buyer of the content permission to use the content purchased as they see fit. This includes using the content word for word and adding their name as this author.

Private label rights also give the buyer of the content permission to change, modify, add to or delete content to create new or modified content from the PLR articles or other content.

For example, you purchase PLR eBooks on real estate investing topics and break the content of the eBook down into PLR articles. You can then use the articles on your website, blog as an e-course or in your autoresponder series. With a little imagination and thought, you can come up with a variety of ways to use PLR real estate investing articles and other content.

How PLR Fits Into an Online Marketing Strategy

PLR articles and content comes in most handy with Internet marketers. While PLR content can be used in an offline setting, its primary use is online. Producing online content can be time consuming and expensive, but PLR products allow online marketers to achieve results with less time and money consuming ways.

If you're looking to get away from or entirely avoid spending countless hours writing all of your own content, or if you're in cost savings mode on hiring someone to ghostwrite the content for you, then PLR articles and other products may be the solution.

Characteristics to Look for in a PLR Provider

While searching for the right PLR content provider, there are a couple of characteristics you're looking for.

1. Trust: In any business relationship, you have to be able to trust the PLR content provider you're purchasing. Trust that the company will be around in the long run and that it'll provide you the real estate investing articles you're looking for time after time.

2. Quality: High quality articles are what you want to put your name on rather than content that has numerous spelling and grammatical errors or isn't factually correct.

3. Knowledge: Finally, you want to look for a PLR real estate investing articles provider that has industry experience and knowledge. Preferably, you want to work with a provider that specializes in real estate.

PLR can be a flexible, inexpensive and highly effective way to market your business online. Looking for the right provider can be a challenge, but once you know what you're looking for, it can create a long lasting and valuable relationship and boost your business.

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What You Don't Know About Using Plr Content But Need Too

Over the past few years, Private Label Rights (PLR) has been a hot topic giving more and more opportunities for people to make money online. PLR is the perfect solution for anyone interested in starting their own business from home and online a lot of other businesses out there on the web, PLR is a means to earn quite a substantial income from the comfort of your own home.

PLR is the perfect solution!

If you're not familiar with how PLR works, it is essentially a way for multiple people to "share" content. Since they are all given access to use or change the content, they pay significantly less.

Pretty much you are free to do what ever you want with PLR material. You can then use that PLR as is and put your name on it as the author. Or you can divide it up, add to it, combine it with other content, create an audio product from it... the sky's the limit! I love the creativity that PLR bring to the internet. The more creative you are, the mor e unique your resulting product will be.

It can end up saving you thousands of dollars hiring a writer to write your e-book and you certainly won't be handing money over to a publisher either. But before you get started using PLR to grow your business, there are a few things that you need to keep in mind:

1. It's important that you trust the source of the PLR content Not all PLR content out there on the world wide web today can be trusted. The last thing you need is to sell a book that has been written by someone that has no idea what they are talking aboutl. There are also lots of people publishing inferior content that no marketer in their right mind would use. Remember, once you put your name on the content, your potential customers think that you wrote it. If it's not well written, informative and interesting you'll make a bad impression. Even if you're just using the content on your website to improve search engine rankings, it has to be good quality because prospects will be reading it and judging you based on it.


2. The best use for PLR is not article site submissions. Submitting articles to article directories can be a great promotion strategy. And in the early days of PLR that is primarily how people used the content. But the article directories have gotten smarter and realized that multiple people are submitting the exact same articles. This makes the directory look bad so they've tightened up their policies and no longer allow this. But that doesn't really matter though as if you are a smart marketer you will be able to write your own material or paraphrase the PLR material. As long as you make it unique an d your more your product - you will stand out from thecrowd.

3. Whenever I am trying to promote a new product with various PLR I always try and mix things up. Like I said before you don't wan to be the same as every other Joe Bloggs on the net so why not try combining products. Add a free giveaway or admission to a normally restricted site. Things like these work wonders for your paychecks!

I love PLR and I know you will to when you start to see the results from your hard work. I have had many a sleepless night just from the excitment of knowing what is going into my bank accountdue to my products working on the net for me 24 hours a day, 7 days a week, for the rest of my life!!

PLR content truly is a great way to get the content you need for your business. It's affordable, easily accessible and flexible. Whether you need content for your blog or want to create a complete product line, PLR is the perfect choice!


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Small Business Start Up Ideas: 3 Remarkable Business Ideas For The Aspiring Entrepreneur

If youre thinking of starting your own business, then youve come to the right place. Im here to give you the inside scoop on small business start up ideas that will help you get the dough rolling!

Dont be intimidated though. Small business start up ideas are ideal especially for someone who doesnt really have a lot of experience. If youre ready to get your business up and running, read on!

1) Internet Business

The Internet has really changed the way people look at how things work. It has also opened up a lot of new opportunities for people interested in starting their own business.

One possible small business start up idea is buying and selling pre-loved goods online. There is practically no capital needed. As long as you have a computer, an Internet connection and a camera, youre all set!

It might come as a surprise to you that people love scouring the net for interesting goods. From designer bags to organic whatnot, youll never run out of things to sell.
But whats even more amazing is that your products may not be physical in form, but people could still be buying them if they can solve their problems or satisfy their wants. Im talking about e-books and information products.

2) Wheres The Party

Another small business start up idea is handling events. You dont have to start out with a bang like the annual Thanksgiving parade. Instead, you can try your hand at small and simple events like a party for the book lovers in your neighborhood, your great-aunt Marges birthday or even your little brothers school play.

Planning events isnt only easy, its also a lot of fun. If you dont feel like organizing events, why not try hosting them? Who knows? You just might be a natural!

3) Gift Wrapping

If youre good with paper, then gift wrapping might be your calling. I know what youre thinking. Gift wrapping is so easy that even a six-year old ki d can do it. Why would people pay you good money to have their presents wrapped when they can do it themselves?

Well, everybody might be able to wrap a present but not everybody can do it well. You might be surprised to know how many people dont really know how to wrap gifts well. This is where you come in. You can make your services available at the local grocery store or let word-of-mouth lead the way. Incorporate some wow factor in your service and youll get lots of customers.

These small business start up ideas dont really require you to have a large capital. Its something you can do on your own time, or delegate someone to do most of the tasks for you.

And a word of advice: Dont let your frustrations get to you. Be patient, learn from your mistakes and you will achieve success!

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Small Business Start Up Checklist: 5 Crucial Steps When Starting A Business

Every new business needs a small business start up checklist. This list will not only keep your business running smoothly, it will also help you have more organization in your company.

As an entrepreneur, you might want to do things your way, but it cant hurt to learn a thing or two from the people who have already gone through the path youre just about to embark on.

Below is the small business start up checklist compiled from different businesses.

1) Create a Business Plan.

A business plan is the heart and soul of every business. Before starting your business, you first have to know what you want to happen and how you can make that happen. Nothing spells disaster more than a business without a concrete plan.

2) Register Your Business Name.

One of the first things to tick off in your small business start up checklist would be the name of your business. You might not think that this is a big deal, but it i s one of the first steps you have to take before you can start operations.
Once you have chosen a name, register it with the appropriate organization. Make sure to think of two or three more names just in case the name you want has already been chosen.

3) Meet Legal Requirements.

Starting a business as an adult is not the same as starting your own lemonade stand when you were in grade school. Included in the small business start up checklist is meeting legal requirements.

Now that you want to legally operate your business, youre going to have to fill out a few documents and make whatever arrangements are necessary. This also includes obtaining the appropriate licenses and permits.

4) Choose a Bank for your Business.

When starting your own business, you naturally have to choose a bank to help you with your operations. You might need the bank when asking for a business loan or when you need to open a business account.

If you have your own accountants, it is also advisable that y ou consult with them regarding the bank they are most comfortable and familiar with.

5) Create Risk Management.

You have to be ready for emergencies. In case plan A doesnt work, be sure to have plans B, C and even D lined up. What are you going to do when your business doesnt skyrocket as you predicted? How are you going to deal with a security breach?

Risk management depends a lot on the type of business you want to have. However, be sure to consider insurance, backup systems and security systems, just to name a few.

A small business start up checklist is mainly composed of all these things. However, it is also important for you to be meticulous. Nothing is too small to take notice of when it comes to running your own business. Your business may still be small now; but given the right management, it will soon grow to be large and prosperous.

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Small Business Start-up

As our country begins to rebound from one of the worst recessions since the Great Depression, it is up to entrepreneurs and small business owners to spur healthy economic growth.


While there are thousands - if not millions - of websites offering small business advice, how many of them personally experienced the trials and tribulations of startups? At Cashmap Systems, we inspire innovation, arming you with the tools and resources needed to transform your idea into reality.

Even in our lackluster economy, anyone can own a business, despite his or her current employment or familial status. Moms and dads, full time employees, and even retirees can create sustainable businesses that generate passive and active revenue streams. Whether you are looking to abandon the 9-5 workday altogether or subsidize your current income, the Small Business Start-up Cashmap package gives you everything you need to create the business of your dreams.

Start y our business for the right reasons and set relative expectations based upon how much effort and collateral you are willing to invest. Your personal interests and hobbies drive small business success, as your business reflects who you are. Define your business by considering your skills, strengths, and weaknesses in relation to your lifelong passions. Finding the niche and specialty for your business is the tough part, as the remaining processes should flow naturally. If you are not excited about your business, how can you expect investors and customers to be?
The Small Business Cashmap package is based upon the fundamental principles of organization, advanced planning, and strategic planning. The seemingly small and unimportant details become vital to your success as you proceed with the start-up process. Planning your business is an interactive process requiring multiple written documents, comprising a "Business Plan." This Cashmap package shows you how to document your business on paper, developing quantifiable, long and short term goals to ensure accountability. Engage with your potential market by defining their demographics, creating a small group of "ideal customers" to target within your marketing efforts.
The Small Business Start-up Cashmap package provides you with a detailed road map with actionable steps you can take to accomplish the mind-boggling task of being an entrepreneur.

This package prepares you for the unexpected costs and obstacles you undoubtedly face along the way. Learn how to prepare for the worst and make the best of any situation by preparing for a sustainable future and separating your personal finances form your business affairs.

While you can take steps to position your business in the limelight, in the end, it comes down to whom you know rather than the information concealed in your overworked brain. Learn how to network (beyond the comforts of your computer) and build genuine and mutually beneficial relationships. Discover the benefits of cross-promotion and referral marketing while maximizing your efficiency when mingling with your contacts. Utilize Internet-based networking solutions, such as LinkedIn and Facebook, to complement your physical networking efforts.

The Small Business Start-up package provides you with the tools and resources necessary to recruit, manage, and retain a loyal client base. High client retention rates provide your business with the stability and profitability to survive in our competitive marketpl ace, where your dreams can become reality.

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The Greatest Small Business Start Up Books

Operating a business is not an easy task. There are several things and factors that you need to consider when planning a business. Small business start up can be indeed a challenge especially for first time entrepreneurs. Aside from the tips and pointers that successful businessmen can give you, there are some small business start up books that can actually help you with your venture.

Managing a small business can be very difficult for the reason that you will be required to have a nice network in order to expand as well as to build a network. One of the known small business start up books is 40 Super Tips for Networking You and Your Business by Matthew Corner. This book can surely help you on how you can enhance and gain network that can help you run your business. This book is known to provide practical, concise and applicable strategies that you can use on running a small business. Also, the book offers interesting pointers that you can apply to your business. It also offers an effective means on how you can able to manage your business effectively.

Apart from understanding the importance of networking, it is also very important that you have problem solving skills. If you don't have the knowledge and skills, it is sure that you will not able to run your business. Alpha Dogs: How Your Small Business can Become a Leader by Donna Fenn, is an ideal book that focus on how newbies can run a business. It also focus on problem solving tips, wherein it discuss several problems that is more likely to happen to your business. This book also offers the means on how employees should be handled.

Micheal E. Gerber's The E-Myth Revisited: Why Most Small Business Don't Work and What to Do About It, is another impressive small business start up books that discusses the myths of starting a business. This will help you distinguish several factors that are important in managing a business like the difference between working in or on your business.

The book that tackles marketing is undeniably are the best reference that a budding entrepreneurs can be used by them to learn on how they can handle their business effectively. These books use simple English, so that they can able to understand the text easily in case you don't have a background or business degree. Aside from that, people with marketing backwards can also enjoy these books.

Finally, it is not simple to run and manage your small business. That is why, if you can able to find ways to read the books that tackles effective marketing, you will surely learn and able to use it for your business. You just need to choose the right book. There are various ways on how you can get these books such as any nearby bookstore, online bookstores and even cheap or sale books. All you need to do is to read, read and read and you will surely learn the essential means on how you can run your business.

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Show Me the Money: 7 Cash Stashes for Small Business Start-ups

As a small business start-up coach, I get asked a lot of questions. The most frequent one: Where do I get start-up cash?

Im always glad when my clients ask me this question. Their readiness to take financial responsibility for their business is a sure sign that theyre serious about starting it.

Not All Money Is the Same

There are two types of start-up financing: debt and equity. Consider what type is right for you.

Debt Financing is the use of borrowed money to finance a business. Any money you borrow is considered debt financing.

Sources of debt financing loans are many and varied: banks, savings and loans, credit unions, commercial finance companies, and the U.S. Small Business Administration (SBA) are the most common. Loans from family and friends are also considered debt financing, even when there is no interest attached.

Debt financing loans are relatively small and short in term and are awarded based on your guarantee of repayment from your personal assets and equity. Debt financing is often the financial strategy of choice for the start-up stage of businesses.

Equity financing is any form of financing that is based on the equity of your business. In this type of financing, the financial institution provides money in return for a share of your business's profits. This essentially means that you will be selling a portion of your company in order to receive funds.

Venture capitalist firms, business angels, and other professional equity funding firms are the standard sources for equity financing. Handled correctly, loans from friends and family could be considered a source of non-professional equity funding.

Equity financing is usually a larger, longer-term investment than debt financing and often involves stock options. Because of this, equity financing is more often considered in the growth stage of businesses.

7 Main Sources of Funding for Small Business Start-ups

1. You

Investors are more willing to invest in your start-up when they see that you have put your own money on the line. So the first place to look for money when starting up a business is your own pocket.
Personal Assets

According to the SBA, 57% of entrepreneurs dip into personal or family savings to pay for their company's launch. If you decide to use your own money, dont use it all. This will protect you from eating Ramen noodles for the rest of your life, give you great experience in borrowing money, and build your business credit.

A Job

Theres no reason why you cant get an outside job to fund your start-up. In fact, most people do. This will ensure that there will never be a time when you are without money coming in and will help take most of the stress and risk out of starting up.

Credit Cards

If you are going to use plastic, shop around for the lowest interest rate available.

2. Friends and Family

Money from friends and family is the most common source of non-professional funding for small business start-ups. Here, the biggest advantage is the same as the biggest disadvantage: You know these people. Unspoken needs and attachments to outcome may cause stress that would warrant steering away from this type of funding.

3. Angel Investors

An angel investor is someone who invests in a business venture, providing capital for start-up or expansion. Angels are affluent individuals, often entrepreneurs themselves, who make high-risk investments with new companies for the hope of high rates of return on their money. They are often the first investors in a company, adding value through their contacts and expertise. Unlike venture capitalists, angels typically do not pool money in a professionally-managed fund. Rather, angel investors often organize themselves in angel networks or angel groups to share research and pool investment capital.

4. Business Partners

There are two kinds of partners to consider for your business: silent and working. A silent partner is someone who contributes capital for a portion of the business, yet is generally not involved in the operation of the business. A working partner is someone who contributes not only capital for a portion of the business but also skills and labor in day-to-day operations.

5. Commercial Loans

If you are launching a new business, chances are good that there will be a commercial bank loan somewhere in your future. However, most commercial loans go to small businesses that are already showing a profitable track record. Banks finance 12% of all small business start-ups, according to a recent SBA study. Banks consider financing individuals with a solid credit history, related entrepreneurial experience, and collateral (real estate and equipment). Banks require a formal business plan. They also take into consideration whether you are investing your own money in your start-up before giving you a loan.

6. Seed Funding Firms

Seed funding firms, also called incubators, are designed to encourage entrepreneurship and nurture business ideas or new technologies to help them become attractive to venture capitalists. An incubator typically provides physical space and some or all of these services: meeting areas, office space, equipment, secretarial services, accounting services, research libraries, legal services, and technical services. Incubators involve a mix of advice, service and support to help new businesses develop and grow.

7. Venture Capital Funds

Venture capital is a type of private equity funding typically provided to new growth businesses by professional, institutionally backed outside investors. Venture capitalist firms are actual companies. However, they invest other people's money and much larger amounts of it (several million dollars) than seed funding firms. This type of equity investment usually is best suited for rapidly growing companies that require a lot of capital or start-up companies with a strong business plan.

Conclusion

Start-ups often take more time and money than budding entrepreneurs are prepared to handle. Still, with the right source of cash, there is no reason that you need to live off Ramen noodles in order to get your start-up running.

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Top 5 Tips For A Small Business Start-Up

Copyright (c) 2009 Dr Mark Yates

Economists are gracing our TV screens and newspapers proclaiming that the current economic downturn has finally bottomed out, and that we are about to turn the corner of the current credit crunch.

Irrespective of this opinion, in times of business hardship a great many opportunities for existing and aspiring business entrepreneurs manifest. The opportunity has never been greater for a small business start-up to grow exponentially.

Top 5 Tips For A Small Business Start-Up #1- Research Your Market

Business research has never been easier. Nowadays you can conduct most of your market and competitor research from the comfort of your own home or office computer. Online search engines are your best friends and although I advise caution as to complete accuracy of information, they do offer you a valuable insight.

Conduct a small business review. Identify your competitors and then use Google and other search engines to identify your competitors marketing campaigns and how much they are investing in targeting their online customers. Although online marketing doesn't include conventional marketing, it does offer a fantastic insight into your competitors business modus operandi.

Top 5 Tips For A Small Business Start-Up #2- Formulate A Strategic Business Growth Plan

Don't confuse a strategic business growth plan with a conventional business plan. A conventional business plan is generally required when you are looking for some kind of business finance, i.e. a bank loan or external investment. In reality most business owners park their business plan in a dusty cupboard never to be seen again after they have secured their finance. A strategic business growth plan is a much more pro-active working document that should form the foundation of your business growth. The initial foundation stone of this plan is a small business review ideally produced by a proven business growth consultant. This small business review can usually be produced quickly without spending a small fortune.

It should by definition include how you intend generating business, how you will take a share of your competitors business, how much you intend to turnover weekly, monthly and annually, how much your gross and net profits will be. It should also include financial forecasts and profit and loss data.

Two of the most critical issues to address when working with your strategic business growth plan are that;

1. The plan should include key performance indicators or KPI's as they are known in the business world.

2. The plan should be discussed and analysed by the MD or business owner weekly, followed up by a much more in-depth discussion which should take place every month with the MD, owner, directors, partners, shareholders, investors and senior managers to ensure the KPI's are being met.

On the basis that very few Small Business Start-Up will have such a co rporate hierarchy, you should rely on external or outsourced business support partners to assist. (See top tips for a small business start-up #3 for further information on the right business partners.)

Top 5 Tips For A Small Business Start-Up #3- Find The Right Business Partners

A small business start-up generally lacks the expertise and resources that a medium or large business usually maintains. This means that for the managing director owner of a small business start-up, he or she occupies the loneliest position in the entire business world. It is for this reason that I advise retaining the right business partners. Initially you should appoint a proven business consultant, don't be confused into thinking this business consultant has to specialise in your particular type of business. Although there are a few business consultants who do specialise in one particular type of business, a very high percentage of business consultants are classed as business generalis ts.

Obviously if your research identifies a business consultant who specialises in your industry, then that's a bonus. However I advise that it is more important to appoint a proven business growth specialist as the first of your right business partners. If you appoint a proven growth specialist then he or she will have extensive contacts who can step in and out of your business as and when required without you having to pay full time salaries and executive benefit packages. Your business consultant will want to produce a small business package and a small business guide designed to encourage other business heavy weights to join your business on a part time retainer basis. Investing the time and money to produce this small business package and small business guide will provide far more value than cost.

Effectively your right business partners will be your very own part time low cost board of directors, an asset that many small business start-ups fail to capitalis e on.

Top 5 Tips For A Small Business Start-Up #4- Never Step In The Ring Unless You Can Win

Never step in the ring unless you can win is based on the premise of having adequate financial resources. If you enter the business arena as a small business start-up without sufficient funds to get you through the first 12 to 18 months, you will seriously struggle to achieve business success and long term business sustainability. This is one of the main reasons why such a very high percentage of UK small businesses fail within the first 12 months. Appointing your right business partner i.e. a business growth consultant should bring an external source of financial expertise into your business on an as and when required contractual basis. Cash flow is key to any small business start-up for achieving good annual turnover and great profit margins.

Top 5 Tips For A Small Business Start-Up #5- Attack The Market

You've formed your own small business start-up, appoin ted your right business partners now you need to attack the market. Proactive business thinking will always lead to greater annual turnover and a healthy profit ratio. When I say attack the market, I am not being melodramatic. Business, real business is a war, and most wars are won before a battle commences. Being reactive in business will not win the war. Reactive business owners are destined to a live of mediocre business gains.

I only advocate attacking the market when you have integrated the first 4 of the top 5 tips for a small business start-up.

Implementing these top 5 tips for a small business start-up will give you a definitive edge over your counterparts who are also starting their own new business.

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Book-A Media to Gain depth of Knowledge

The depth of knowledge to be gained from books is much richer and broader than what can be learned from direct experience.

Experience gained in every possible way is crucial and very beneficial for an individual. Whether the knowledge gained from books is richer or the direct experience weighs more depends on the information learnt and the usage of that information. Both are equally important, as any source of information would go a long way in an individual's life. There should be a balance between the experience gained by the book knowledge and the direct experience that is obtained by real life events. If there is no balance between them, the other one would go in vain.

The chief reason to support my view my is, knowledge gained from books may not be helpful as it would mask an individual from getting exposed to the real life experiences, which is very much needed in regular life. For instance, Let us consider people who are Doctors. Once they at tain their dreams and become popular as successful doctors, they go through many journals everyday to update themselves with the new advancements. It only helps them grow as doctors, but also would be beneficial to help patients more, with the new knowledge gained. But being doctors they may be poor in financial matters. They may not know how to invest in stocks to proliferate their assets. Because they have no direct experience with outside events, they need extra information or assistance about such details.

Another reason that can be cited is, knowledge from books might be very insightful, but for daily life an individual needs better and positive experience with outside world. For example, a person with PhD degree may remain without any social life. Such people may hesitate to meet and mingle with the outsiders, as they closed themselves from outside world to achieve their dreams, which is again drawback in one's life as he may remain as loner. Therefore, ex periences from real life are equally important.

Yet some might argue that, people with out knowledge from book may not be able to survive in the outside world. It is partially true that people may not recognize that they are worth of valuable education and knowledge. For example, a security guard who works at a community college may be very good at math. But, he may not recognize his talent unless someone recognizes it by accident. He may have very good experience from outside world but his talents would be more sharpened could be used for better living, if knowledge from book is added to it.

Another example that supports the fact that experience may go in vain without knowledge is, there are so many poor and neglected people in the society who are deprived of proper education. If sufficient book knowledge is provided to them, their talents and experiences they gained may go waste without recognition.

Other Important Things can be beneficial for us from books:

Critical Thinking:

Books can help provide development of critical thinking. Critical thinking means that you can enter a situation and draw conclusions about that situation which may not be evident. In many modernartforms, the thinking is done for you. Movies and television programs often beat you over the head with what they are trying to say which makes for a relaxing experience, but doesn't help you use your brain. When you read, you will often have to draw conclusions from the stories which are not otherwise evident. By doing this often enough, you will begin to get into a habit of examining everything in your life from a critical angle. The skill of critical thinking can help you in everything from your day to dayjobduties to interacting with people at a store.

Vocabulary:

By reading books, you will increase your vocabulary. Most people use vocabulary which they hear every day. This means, your vocabulary is shaped by the people and things around you. If you are only talking to co-workers, listening to the radio or watching television, your vocabulary may be stunted. However, by reading books, you are able to get exposure to a wide variety of words and concepts which you may not be able to get otherwise. This will most likely help increase the numbers of words you can use comfortably. There is a direct correlation to your vocabulary level and your perceived intelligence level, which can benefit you professionally.

Imagination and Creative Thinking:

Reading books increases your imagination. Movies and television do all of the visualizing of a certain time and place for you. Because they are visualarts, they have to present the situation in a visual way. Books, on the other hand, only provide the frame for the story. It is up to you to use your brain to imagine what the characters and settings look like. By increasing your imaginative power, you will be able to begin to solve problems in a more creativefashion. Your out-of-the box thinking will increase, which can make you more valuable to your employer and able to come up with solutions for issues in your personal life more easily.

Enhances Concentration

For reading one needs to be focused for a longer duration and it requires the involvement of the brain power. To understand the text or the whole story one must keep the thoughts at one place, so reading lets us exercise this power of the mind and hence, improves the concentration power and focus.

Exercises the Mind

Reading is an exercise for the brain. I'll tell you, how. It stimulates the brain and allows it to think in various aspects which keep the brain muscles engaged and active. Reading makes the brain elastic by bending and loosening it and hence, gives a good exercise.

Reduces Stress

Reading is the best stress buster. A book distracts us from the problems and tensions and relieves the tension. It carries us to the world of fancy and imagination - far away from the real world.

Improves Writing Skills

With the improved vocabulary and knowledge our writing skills will certainly enhance. As it boosts the ability to think, it also enhances the written expression. In addition to these benefits, reading also improves the following aspects of an individual as well.

1. Enhances creativity

2. Gives satisfaction

3. Sets goal in life

4. Improves memory

5. Improves discipline

6. Builds self esteem

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Some Books Don't Work! How to Write a Book that Grows Your Business

You've probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a steady stream of those ideal high-paying clients we all love. And it can elevate everything you're already doing to a higher level of success.

But not all books work as well as they could. Why? Because everyone has a book and most of them aren't very good. ThereI said it. If you really want your book to grow your business, then it has to be better, more engaging, and more authentic than the other titles. It has to be an extension of you and your business that represents your expertise in the marketplace and pulls ideal clients right to you. Otherwise it's just another book.

How can you ensure your book works? Consider the following tips.

1. Write Your Book Well
You know meI'm a writer and I don't like poorly written books. Although having the word "author" in your bio always adds a certain amount of expertise, mediocre books don't work as well as great ones do. They don't attract ideal prospects; they don't communicate the author's expertise; they don't get passed around and talked about; and they don't get much media attention.

If you really want your book to work for your business, then it has to be good. And I don't mean the sentences have to be grammatically correctthey do, but that's a given. Anyone can do that. Your book has to be written in a way that appeals to your audience, keeps them engaged, and makes them want more from you. Books have more longevity than a blog post or an e-zine article. In those mediums you can get away with the "good is good enough" approach. But your book is a big investment that should work for you for years. You can't afford regrets!

2. Design Your Content to Attract Ideal Clients and Prospects
A book is a powerful way to attract clients and prospects to your business. It can establish you as THE expert on a particular topic, introduce you and the solutions you provide to readers who may have never found you any other way, and allow you to reach audiences in numbers limited only by the number of books you can print.

But simply writing any book won't necessarily bring the right people and clients to you. You have to know who you want to attract, and then design your bookfrom the title, to the content, to the back cover copyto appeal directly to those people. And your authentic voice has to shine through, because that's the only way to attract the ideal, high-paying clients and opportunities to your business.

3. Leverage Your Book
Once your BEST book is written and published, it's time to make it work. You have to get it out there and into as many ideal readers' hands as possible with launch events, speaking engagements, virtual book tours, media releases, interviews, and anything else you can do to spread the word. The great thing about a book is that, when it's new, it can be inherently newsworthy, which means a lot of attention for you and your business as well.

Mention your book at every opportunity, work the concepts into your introductory level talks, design your marketing messages around it, and share your book with prospects and leads. If you've designed your book to fit strategically within your business, you can start to see results almost immediately, with new people signing up for your coaching programs and buying your higher-priced products and packages.

Your Business-Building Book
Nothing says "expert" like a book, and these days, anyone can pull together enough content to fill a hundred pages. But a well-written book designed to strategically attract ideal clients to your business allows more than just the ability to add the word "author" to your bio. You can send a great book into the world confidently knowing it will represent you, position you, brand you, and grow your business.

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Analytical Book Review

Students write analytical book review as part of their assignments. An analytical book review is a summary of the book. It does not give comments about the book only, but it also evaluates the work. It evaluates the specific issues in the book and theoretical frame work in the book. Writing an analytical book review is not easy. Most students find it difficulty to write an analytical book review because they do not know the steps to follow. When writing an analytical book review the students are supposed to identify the key points in the book. The students should state the author's main points and their importance. Different authors have different points. Some of the authors state their points clearly, but some do not. The student should read the book careful so as to identify the main points. In addition, the student should identify the kind of readers supposed to read the book. Some others write books for general readers and others specific. Books written for general rea ders do not require the reader to have any prior knowledge on the topics. On the other hand, books written for specific readers required the reader to have prior knowledge on the topic. For instance, history books are written for specific readers. The readers are required to have prior knowledge in history and the topic being discussed.

There are different sections that students identify the main pints and the reader. For example, students can use the preface and acknowledgement to answer the questions. Also, the students can use the bibliography and the index to answer the questions. The student should not overlook the information provided about the background of the author and the conditions in which the author published the book.

Moreover, the student should identify if the author states the thesis well. The student should identify the theoretical assumptions made in the book and if they are discussed well. Most students find it difficulty to identify the thesis and the theoretical assumptions. The students should read the preface carefully so as to identify the thesis and assumptions. After that the student should read the entire book. Some authors may nor state the thesis and theoretical assumptions plainly, so the student should read the text keenly.

In addition, an analytical book review should state how the work written by the author contributes to his course. For example, when reviewing history books, the student should state how the book contributes to his course. The students should identify the issues and concepts in his discipline that the book analyzes. Additionally, an analytical book review should state the kind of materials used in the work. For example, it should state if the author has used any primary sources or secondary sources. Also, it should indicated if the author has used an technique in collecting the information like observation and quantitative data.

The analytical book review should state the historical account in the book. Further, the analytical book review should define whether the author has used the material to support the thesis. The student writing the analytical review should give specific passages to show the authors writing style and tone. The student should summarize the paragraphs when writing the book review. The writer of the book review should state alternative ways that can be used to discuss the main idea in the topic.

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Metro TV - News - Business News

History and conceptUpon its launch in 2000, Metro TV has a different concept than the other stations in Indonesia; even this station broadcast 24 hour a week, it focused its programs only for news around the world. In later years, it also broadcast entertainment programs, except for banned entertainment programs such as soap operas, some kind of drama or TV series, foreign reality shows, anime, and even kids programming. The comedy was shown in mid 2007, but then banned to be broadcasted on Metro TV since 2008.Metro TV also broadcast two English language programs, Indonesia This Morning, and also Indonesia Now. It also had a Chinese language programs such as Metro Xin Wen. It has also had IT and documentary programs. Additionally, it has a culinary program and a motivation program, Mario Teguh Golden Ways. It also shows business programming, which one of them is Bisnis Hari Ini (Business Today).Metro TV also have an informercial block, usually residences, but sometimes, an y price of product and techonology. The infomercial block usually air on networks and stations during morning on weekends. The block has no commercial breaks. This channel is owned by Media Group, which also owns Media Indonesia and Lampung Post newspapers.However, Metro TV was not the first Indonesian channel to be broadcast in English Language. RCTI became the first Indonesian channel to broadcast in English language when showing Indonesia Today in February 26, 1997, and the English news program is made with a specific target audience with foreigners who want to know the latest news and more information about Indonesia, but was canceled in 2001. Metro TV later broadcast Metro This Morning and News Flash. Metro This Morning was ended on late March 2007. Current programs Weekday programsProgramScheduled to showSummaryMetro Pagi4:30 AMKnown as Metro Morning, it is a four hour and 30 minutes news program that shows event that occurs several days ago. Also features lifestyle an d sports programming.Editorial Media Indonesia8:00 AMA one hour talkshow program about news that issued on Media Indonesia. It currently does not shown on East Java.Indonesia This Morning9:05 AMAn English language program that shows news worldwide. At the opening, shows weather in Jakarta.Market Review9:30 AMA program focusing on business and financial news, and also show annual reports in NYSE, and NASDAQ. A business ticker is shown at the lower of screen and at the top of newsticker, always showing stock prices.Metro Xin Wen10:30 AMA Chinese language news program. It usually shows domestic news and foraign news, including any parts that in Chinese styles.The Oprah Winfrey Show11:00 AMA talkshow that features Oprah Winfrey. It does not appear in Mondays.Metro Siang12:00 noonKnown as Metro at Noon, it is a midday news program. At the first time of this show, a headline news is announced.Metro Sore2:30 PMA new news programming starting in 2009. It shows news that based on eve nt from 09:00-14:00 PM.Bisnis Hari Ini3:00 PMKnown as Business Today, it is another program focusing on business and financial news. It shows also after the Indonesian Stock Exchange closing bell.Public Corner3:30 PMA talkshow about lifestyleMetro Hari Ini5:30 PMKnown as Metro Today, it is an evening news program that shows every one hour and 20 minutes during weekdays and Saturdays always one hour.Suara Anda7:00 PMAn interactive news program. Any viewers can show which one news can be chosen.Special Dialogue8:30 PMA nightly talk show program. It tells the general events.Top Nine News9:00 PMA nightly news program that focusing on general news. There are 9 news are reported. In the end, there is a segmental called "Top of the Top" and the "Top Picture".Metro Sport11:00 PMA nightly sports news program.Metro Malam12:00 AMKnown as Metro at Midnight, it is a nightly news program that focusing on general news. Shown after the beginning of a new day. Weekend and additional programs Chat Club: a talk show programming.Oasis: a society programming.Expedition: a travel program.Democrazy: a comedy that talks about the politician.Archipelago: a documentary news program.Mario Teguh Golden Ways: a Sunday motivation program.Kick Andy: a talkshow about a issue that hosted by Andy F. Noya on Fridays.Metro TV Infomercial: an informercial block show on weekends.Metro Highlights: a critical event news.Metro This Week: a news program shown on Sundays, for a week conclusion.Breaking News: a news program that shown shortly after a biggest event was occur.Headline News: a short news program that shows three news and starts every hour, every day.Indonesia Now: a Saturday English language news program.Top Nine News Weekend: a weekend version of Top Nine News, with a segment "Top of the Week" and "Top Picture of the Week".Ceritarasa William Wongso: a culinary program.e-Lifestyle: a talkshow reviews communications. Past programsAmong shows that was canceled are:Show nameDis continuedSummaryMetro This Morningend of March 2007An English language news program.Rachel Ray2009A foreign show about lifestylesWorld NewsNovember 2, 2009An international news programSports CornerJune 2008A morning sport news program.Metro News Flashmid-2009A short news program that shows 3 news in either Indonesian, English or Chinese.Money Talkslate-2008An economy news programToday's Dialoguemid-2009a talk show about the biggest event on one day. ControversyMany personalities sued Metro TV because of the management's refusal to allow Sandrina Malakiano, one of Metro TV's previous anchors, to use the hijab.[unreliable source?] This caused Sandrina to leave Metro TV. According to Metro TV, the anchors are only allowed to use hijab during the month of Ramadhan or other Islamic days.[unreliable source?] Notes^ Sandrina Malakiano in her facebook account^ Sandrina Malakiano, by Islam So More Patience and Sincerity at Republika Online^ Sandrina Malakiano & The Jilbab at Indonesi an Matters. Quote:Wearing the headscarf does not mean a person is not fit to be a presenter but the policy of Metro TV is that such people can only appear during the month of Ramadhan and on Islamic holidays. said Henny Puspitasari, PR & Publicity Manager for Metro TV.^ Metro TV commentary for PKS See alsoList of TV Stations in Indonesia External linksOfficial SitevdeTelevision networks in IndonesiaMajor networksRCTI SCTV Trans TV antv TPI Indosiar Metro TV TV ONEState-controlled networkTVRIMinor networksTrans 7 Global TVCable TV networksFirst Media TelkomVision IndosatM2 Jogja MedianetSatellite TV networksIndovision TOP TV TelkomVision Yes TV Aora TV OkeVisionIPTVTRI TVDefunct satellite TV networkAstro NusantaravdeInternational news channelsAfricaAfrica Independent Television A24 news channel CNBC Africa MSNBC Africa Orbit News SABC News International Nile TV InternationalAsiaAaj Tak Aaj TV Al Arabiya Al Ekhbariya All-Nippon News Network ABS-CBN News Channel Al Jazeera Al J azeera English Al-Alam News Network Asianet News Astro Awani ARY News ATV News Bernama TV Business Plus Bloomberg UTV CCTV-9 CCTV News Channel Channel NewsAsia CNBC Arabiya CNBC Asia CNBC Awaaz CNBC-TV18 CNBC Pakistan CNN-IBN CSB News CTi News CTV News Channel DD News Dawn News Era News ETtoday ETTV News ET Now Express 24/7 Express News FTV News Fuji News Network GEO News Global News Network Headlines Today IBN-7 IBN-Lokmat i-CABLE News Channel (Hong Kong) Indus News IRINN Japan News Network Manorama News MBN Metro TV NDTV 24x7 NDTV India NDTV Profit News One NewsX Nikkei CNBC Nippon News Network NHK World TV Orbit News Phoenix InfoNews Channel Press TV PTV News SBS-CNBC SET News Star Ananda Star Majha STAR News Tara Newz Times Now TTV Finance TV1 TV9 (Kannada) TV9 (Telugu) TVB News TVBS-NEWS TV ONE (Indonesia) Unique Business News Waqt News YTN Zee News Zee 24 Taas 24 Ghanta Kolkata TVEurope3/24 Ada TV (TRNC) Antena 3 (Romania) BBC Arabic Television BBC Persian Television BBC News BBC World News BFM TV Canal 24 Horas Class CNBC Class News CNBC Europe CNBC-e CNN+ T24 DW-TV Euronews France 24 I-Tl Kanal 5 LCI N24 Germany N24 Romania NTV (Turkey) N-tv Orbit News RBC TV RaiNews 24 Realitatea TV Romania RT News Now RTPN RT Rusiya Al-Yaum SIC Notcias Sky News SKY TG24 SVT 24 TV 2 News TV 2 Nyhetskanalen TVI 24 TVN 24 TVN CNBC Biznes TVP Info Russia 24North AmericaABC News Now Argent Bloomberg Television Business News Network Caribbean Media Corporation CBC News Network CNBC CNBC World CNN CNN en Espaol CNN International CTV News Channel Fox Business Network Fox News Channel LCN RDI MSNBC VOA TVAustralasiaSBS World News Channel Sky News Australia Sky News Business Channel Sky News New Zealand TVNZ 7South AmericaAmrica 24 Band News Canal i Canal 5 Noticias Canal 26 Canal N CNC3 CNN Chile Crnica TV Globovisin Globo News Nuestra Tele Noticias 24 Horas Record News teleSUR Todo Noticias TVN 24 HorasRelated topicsInternational broadcasting Technical: T VRO Cable Television Television standards conversionvdeChinese language television in Southeast AsiaThe following channels offer at least some programming in ChineseIndonesiaMetro TV Da Ai TV IndonesiaMalaysiaFree-to-air(All national)TV2 TV3 ntv7 8TVSubscription televisionAstro AEC Hua Hee Dai Shuang Xing Wah Lai Toi Xiao Tai Yang Astro On Demand Jia Yu Channel Jia Mei TVSingaporeChannel 8 Channel U Channel NewsAsia Categories: Television stations in Indonesia | 24-hour television news channelsHidden categories: Articles needing additional references from February 2008 | All articles needing additional references | All articles lacking reliable references | Articles lacking reliable references from December 2009

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Park Avenue - Best Amongst The Best

Days are gone, when people used to purchase garments based on its price tag. Now customers are ready to pay any amount to get 'the best' apparels. They are readily willing to open the mouth of their wallets to buy the garments and apparels according to the choice. Amongst many apparel brands Park Avenue stands tall.

Park Avenue is undoubtedly a leader in the apparel section for business class. The company came into existence in the year 1986. Earlier, the company was into the business of providing fashionable and innovative wardrobe solutions. But in 2007, it diverted its business focus and rolled a wide collection of business wear for women, Park Avenue Woman, specially designed for the working women professionals of today. The company is amongst the best apparel brand. It offers its customers three well-defined and elegant fashion lines that include the 'Urban Chic' range for Business Leisure Wear, 'Modern Classic' range for Business Formal Wear and 'Opium De light' for Business Evening Wear. Park Avenue is not only a famed brand in India but its renowned worldwide.

As India's premium lifestyle brand, designs by Park Avenue India depicts all the latest international fabric, styling, colour and fashion trends in its clothing range. The company caters the every apparel needs of customers. Its wide range of product lne-up includes formal wears for different occasions, be it for a day at the office, family get-together,corporate meetings or even some festive occasions. Park Avenue India is known for its class apparels that are blended with finest quality and style.

Park Avenue offers its customers a wide range of Park Avenue formal Wear in India like kurtas & pajamas made of silk and hand crafted embroidery. Every collection of Park Avenue has ben applauded by its every customer. Recently, the company was titled with the 'Most Innovative Brand' at the Lycra Images Fashion Awards 2008. The business formal wea r collection for women mainly focuses on classic jackets, blouses and pants for day wear. The business leisure and business evening wear section includes stylish Camisoles, Velveteen Jackets, Bustier along with jackets, pants, shirts and blouse. Park Avenue India has not left any stone unturned in order to provide exquisite apparels to its customers.

As market Online shopping India is quite a tedious task so customers are preferring to go for online shopping as hence these has been a huge rise in the number of online shoppers. The shopping portals offers a huge collection of products. So one can easily buy products or any brand. Also, a customer can easily find Park Avenue apparels at exclusive Park Avenue stores and numerous 'The Raymond Shop' retail stores.

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Blue Ocean Strategy/ Sherwin Williams Book Report

Blue Ocean Strategy Book Report

The book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne has many interesting points that companies around the world should consider. The primary message is to create blue oceans rather than red oceans for your business. Red oceans are described as industries where business strategies are clearly defined and companies within the industries try to outperform their counterparts to gain a larger market share. On the contrary, blue oceans are defined as untapped markets that when executed correctly yield high profit margins. Although the book contains general strategies, I will be relating the messages to the Sherwin Williams Company. I chose this firm because of their outstanding performance for the past 142 years, as well as their dedication to their culture and people. Another reason Sherwin Williams is an interesting choice is because the company is old and in the maturity stage of business. Considering Blue Ocean Strategy is a novel that stimulates entrepreneurial th inking, Sherwin Williams could benefit from many strategies noted throughout the book. Sherwin Williams does its best to facilitate entrepreneurial thinking by allowing managers in training to eventually run their own million dollar store. After taking an entrepreneurship class in college, I believe that certain practices entrepreneurs focus on can strongly benefit any company, especially one that is in the maturity stage of the business life cycle.

After reading Blue Ocean Strategy, one cannot help but notice the amazing opportunities in business. For example, a movie theatre can have a babysitting service that allows customers to view more movies which increases profits. As a future manager and/or entrepreneur, there are many lessons I can learn from the book and the Sherwin Williams Company. For example, while working for corporate America, often times a boss will ask his/her subordinates what they think about a topic or what the company's course of action should be. Considering the workers will be researching the industry more than other people, managers expect a lot out of their subordinates. As Americans, our concept of specialization has blossomed over the years. With this responsibility comes the discovery of globalization and entrepreneurship. Most companies started small, and this means that entrepreneurship is growing exponentially within the American community. The definition of entrepreneurship is both comp licated and controversial. To me, entrepreneurship means thinking outside the box. Discover the impossible. Go beyond the limits. Obeying by the law and maintaining ethics is an obvious concern; however, companies should not limit themselves by the industry average.

The book notes six strategies to create and maintain blue oceans. These strategies say to reconstruct market boundaries, focus on the big picture and not the numbers, reach beyond the existing demand, get the strategic sequence right, overcome key organizational hurdles, and build execution into strategy. I would like to create entrepreneurial thinking by accepting these strategies while understanding that all ideas should be considered. The research and development process is there for a reason, to research and consider different opportunities. Establishing a six figure model is valuable and will be considered throughout my paper but all ideas should be of worth.

The most difficult aspect about writing this paper is that many great examples are used but most do not directly affect the Sherwin Williams Company. A great example of this is the company known as Curves. "Curves built on the decisive advantages of two strategic groups in the U.S. fitness industry- traditional health clubs and home exercise programs- and eliminated or reduced everything else." I find this company interesting because of my interest in physical training, and because I watched my mother go through the Curves training program while I was growing up. I would have never guessed the Curves system would work and be so profitable, and this is because I did not know the blue ocean existed. I did not understand the demand. As a weightlifter, I enjoy going to the gym and seeing other people. I am there to lift weights but the time can be a social experience. I talk with friends, ask for people to spot me, seek advice for trying to new lifts, etc. My understanding is th e gym experience is not complete without the social experience. Curves maximized this blue ocean. When members enter the store, the machines are arranged in a circle to make the workout a fun and sociable event. Members talk to each other about a recent low-fat product he/she bought at the store or a new regimen he/she is on. Curves created this social, gym-experience for only $30 a month. For today's standards, this price is considered fantastic. A single person seeking an exclusive gym membership can expect to pay $100 or more each month. Women are particularly attracted to Curves because there are no mirrors on the wall, and men are not staring at them. "Curves' tagline could be, for the price of a cup of coffee a day you can obtain the gift of health through proper exercise."

So how can the Curves example relate to the Sherwin Williams Company? Curves showed us how to create a blue-ocean by maximizing people who are on the fence about obtaining a gym membership or keeping with their home video workouts. One could say this is a middle-of-the-road opportunity. This judgment could be why no one else seized the opportunity but now Curves has a billion dollar business. What can Sherwin do that may be considered middle-of-the-road but increase profits tremendously? One thing that Americans will always enjoy is convenience. I felt inconvenienced when I logged onto the Sherwin William's website and could not purchase paint online. I then remembered that transporting and mailing liquids of this nature is illegal. Sherwin delivers paint and coatings supplies to major buyers, so why not do this on the retail level to everyday household consumers. We see this strategy used in restaurants when a person can order a pizza, sandwich, Chinese food, the opportunit ies are endless. Sherwin could hire one high school driver per store and pay him/her a low but acceptable wage. This person could deliver paint supplies to local household customers and help the store in other ways when he/she is not driving. But there is a major problem here. The people must come in to pick out the paint colors. Not necessarily. Sherwin Williams could maximize their website by allowing users to pick out paint colors online, check-out online, and simply wait at the door for the delivery. I think this is an idea that the company should at least consider. I would have never guessed the Curves concept would work but by using middle-of-the road ideas one can create a blue ocean.

NetJets is another great example of creating untapped market space by looking across alternative industries. "NetJets' success has been attributed to its flexibility, shortened travel time, hassle-free travel experience, increased reliability, and strategic pricing." The foundation that makes the company possible is their ability to sell one-sixteenth ownership of an aircraft with a total flight time of fifty hours per year. Fifty hours may not seem like a lot of time; however, the planes the company uses get customers to their location much faster than commercial planes. NetJets found a niche by realizing that some companies cannot afford to buy their own airplane but can afford a part-ownership to arrive at destinations in a quicker, more convenient way. When I read about the amenities the company offers their clients I was amazed. Your jet is available with only four hours notice, security threats and issues are greatly reduced, and your favorite food and beverages are re ady when you board. How can the company offer these services for a reasonable $375, 000 a year? "NetJets' smaller airplanes, the use of smaller regional airports, and limited staff keep costs to a minimum." NetJets created a blue ocean by discovering a market situated between companies who own their own aircrafts and companies who buy commercial airline tickets.

The NetJets example can be related to the Sherwin Williams Company because Sherwin should always be trying to improve their customer service. The main reason companies switch from buying commercial tickets to being a client with NetJets is the desire for better and faster service. Sherwin Williams has the opportunity to instantly increase the value of their customer service. My idea is that the company should always help their guests out of the store after purchases. Paint and coatings supplies can be very heavy, and often their guests include mother or fathers with multiple kids. Considering employees of the Sherwin Williams family are used to lifting and moving paint supplies, their help could be utilized even further. As a shopper at United Market Street, individuals are always asked if the sacker of the groceries can help him/her out to the car. This simple strategy is greatly appreciated by many guests of the store every day. The sacker just considers it part of his job but the guest of the store sees the value of increased customer service. For example, as a shopper at Wal-Mart, one will not be asked if help is needed to your car after making your purchases. In fact, when I have shopped at Wal-Mart I almost always sacked my own groceries and put them in my cart. When it comes to customer service, Sherwin Williams does not want to be related to a company like Wal-Mart. Sherwin Williams needs to start asking every guest that walks in their store if help is needed out to their car because the increase in customer service will make a world of difference over time.

I will now be talking about how I can relate the Curves and NetJets examples to my future work in a company. I will begin my talking about exceptional customer service that was noted in the NetJets example. My work background is centered on customer service. I have worked for Randall's, Jason's Deli, Pappa's Seafood House, Abuelo's Mexican Food Embassy, Student Business Services at Texas Tech, and the TECHniques Center at Texas Tech. All of my positions required me to keep our guests happy at all times. At Pappa's Seafood House and Abuelo's Mexican Food Embassy, the restaurant industry required me to maintain a positive level of customer satisfaction while guests were drinking. This can be difficult for several reasons. First, the waiter normally does not know his/her guests which mean that they do not know how the customer will deal with alcohol consumption. Some people act friendly but others may act more aggressively. At Pappa's, servers and bartenders had to abide by a r ule known as the fourth drink check. This meant that on the fourth drink, the server or bartender was required to get manager approval. The manager would walk by the table and check the awareness of the guest, perhaps even talking to him or her. If the manager felt awareness was in check, he or she would sign the guest ticket for approval. This strategy was important because it maintained a professional work experience where alcohol is available. In this way, I believe Pappa's differentiated itself from the competition by not sacrificing its image for increases in alcohol sales. On the other hand, Abuelo's Mexican Food Embassy did not implement this rule. As an employee, I was told that the server's judgment was what decided if guests could keep drinking. Furthermore, I was told at my Texas Alcohol and Beverage Commission (TABC) certification that servers could be held liable if guests that you served got in a vehicle accident. Upon learning this, I was very careful about se rving drinks and focused my attention on giving excellent customer service. One factor that is often overlooked is how the server asks his guests questions. I have often been frustrated by wait staffs who ask too many or too little questions. If a server asks too many questions I feel annoyed, and if the server does not ask enough questions I feel like the service is poor. This concept can be used throughout my working career. If I am sitting down with a client, he/she does not want to be annoyed by hours of questioning but at the same time he/she wants me to ask appropriate questions so they know I understand the nature of the situation. Just by asking questions as appropriate, I feel that my customer service in the workforce will be superior to most.

The Curves example shows me that in the workplace I need to think outside the box and realize everyone is not like me. I did not know the Curves' blue ocean existed because of my personal experience with lifting weights. People in the workplace come from different countries, cultures, experiences, backgrounds, lifestyles, etc. I appreciated living in Houston throughout my childhood because of how diverse the city is. Because of Houston's diversity, I think it shows how much the city has to offer people. In a similar way, the more varied a company is the more it can offer people. Why would a company only appeal to a certain group of people when it can try to appeal to all people? Looking at how diverse a company is will certainly influence my choice of who to work for. Right now I am currently trying to teach English in South Korea. I believe this career choice will help me become a more understanding person about people who are from different backgrounds. I am also hoping th at the teaching experience will open new doors for me in the workforce. If I pick up on the Korean language, this could enable me to work for valuable companies such as Hyundai or Samsung. Furthermore, I could potentially be a liaison between Asian and American markets. Many things are similar when living abroad but there are several things that are different as well. I think an important part about living in another country is to keep a positive attitude and maintain respect for the company, culture, and people. Teaching English in South Korea could open up new and exciting opportunities, and I am ready to embrace these different challenges.

In conclusion, the book Blue Ocean Strategy notes six strategies which say to reconstruct market boundaries, focus on the big picture and not the numbers, reach beyond the existing demand, get the strategic sequence right, overcome key organizational hurdles, and build execution into strategy. The Curves example showes how Sherwin Williams can find middle-of-the-road opportunities to boost profits, and the NetJets example proves that giving exceptional customer service is necessary for creating blue oceans. The Curves Company makes me understand that I need to think outside the box at the workplace. Certain companies like Google and Apple allow employees to spend a certain percentage of their time just thinking of new ideas. The NetJets Company makes me realize that asking questions as appropriate is very important and giving great customer service will continue to be important to the business world.

Works Cited

Kim, Chan and Mauborgne, Renee. Blue Ocean Strategy. Boston: Harvard Business

School Publishing Corporation, 2005.

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