Marketing is the key to success for any business organization, whether you are a large scale enterprise or a micro-business. Every small business owner knows how important marketing is. But most of them don't know which small business marketing ideas are effective and will help them attract more customers, increase sales and maximize profits with very little effort. Given below are 7 low cost simple and effective marketing ideas that will ensure the success of your enterprise:
1. Don't spend on advertising like big businesses: The aim of big businesses is to create name recognition through advertising. Since you have a small business, you can't afford to do so. Your approach should be simple. Your advertising should be solely aimed at producing sales. An offer in your advertising is an easy technique to attract potential customers.
2. Offer a lower version: Some customers are not interested in paying the price you are asking for. Some on the other han d are willing to pay a lower price than get the best quality. If you want to retain such customers, you need to offer smaller or cheaper versions of your product or service and ask for a lower price. 3. Offer a higher version: Some prospective customers are not looking for cheaper price. They are willing to pay a higher price so that they can get a premium product. By offering a better quality product, you can easily increase your average sales and your total revenue sales.
4. Look for unusual marketing methods: There may be a number of marketing strategies that your competitors might be overlooking. You can look for some highly profitable ways to increase your sales and avoid competition. For example, a small ad printed on a post card can be mailed to your prospects. This can help to attract a high volume of visitors to your website and increase your sales substantially at a very low cost.
5. Reduce your ads: In order to be able to run more ads in the same budget, trim the size of your ads. Sometimes shorter ads work better than their longer versions. Smaller ads tend to keep the attention of customers focused and thus results in a boost in your sal es.
6. Join hands with other small businesses: Find out a few non-competing small businesses and set up promotion campaigns with them. You can publicize their products or services to your prospect customers and they can promote your products to their target market. This will help attract a large number of buyers and increase your sales for a very low price.
7. Provide incentives to your customers: You can take advantage of your buyers. Your customers are your best advertisers. Since they know and trust you, they will be able to tell people more about your products and services that someone who has never bought anything from you. Offer some exciting deals to your existing customers so that they like your company and talk about it with other people. You can keep them happy by informing them about new products and services before you announce it in the general market.
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