Selasa, 30 Oktober 2012

The Expanding Opportunity to Pursue Business Degrees Online

There are more options than ever for people looking to study business. Gone are the days when a person interested in this field simply had the choice of either going to work in sales or pursuing an MBA or settling on another career. An evolution has occurred. In the 21st century, there are more ways than ever to study business and more ways to learn about it.

Here are some of the most popular methods today for learning anything and everything about business:

College: The first two methods are tried and true, and there's a reason they're still in use. They work. For all the talk of regular, Ivy-walled campuses being relics of some bygone age, a myriad number of graduates from these schools still get jobs each year and thrive from there. A bachelor's or master's degree in business from a college large or small, prestigious or obscure is still an attractive thing on a resume, something hiring managers make note of. The schools can be expensive, but for what they can offer for a career, they're often more than worth the price of admission.

Work: Some people avoid the campus and opt for the so-called "school of hard knocks." And that can give people the training they need in business, too. Sometimes, the best business education is an entry-level sales job that can teach more in a few months, through experiences both good and bad, than several years at some university. Many companies also offer excellent training programs that are veritable courses of scholarship in themselves. It may be a little tougher to get that initial job and also to have something to fall back on if that doesn't work, but plenty of business people today don't have any degree to speak of, and it works fine for them.

Online Business Degrees: For those who want the college experience only without the campus, dorms, and athletics, the Internet has brought forth what may seem like a miracle: online education courses. These are the classes ideal for parents and students that work during the day or are otherwise non-ideally situated for attending a physical campus. After all, regular college doesn't work for everyone, and that's where the Internet can come in handy and fill in gaps. There is a range of different programs for everything from sales to international business to MBA. The only challenge is making sure to find the right online school, with so many different ones to choose from.

Alternative Universities or Correspondence Schools: Besides standard accredited colleges and online schools for studying business, there is also the option of attending a non-accredited school or correspondence college. These aren't the most glamorous schools by any stretch of the imagination, places sometimes advertised on daytime television and found in strip malls, and some are just as expensive as regular schools. Still, for people who can't fathom the traditional route for education, these schools can be what is needed to move from a dead end job to something sustainable.





iAutoblog the premier autoblogger software

Senin, 29 Oktober 2012

Why choose a business degree online?

Top reason to choose a business degree online

In this article the Online MBA degree of online business we will be discussing issues Why choose this type of degree is a good idea from participation in college or in college or university local businesses. The goal of this article is to show you how / why a business Distance learning MBA is an idea better than a traditional degree.

Career Advancement

Not far from the stage the better you will do the work career path for you is to experiment. This is easier said than done, for example a Bachelor or Masters degree(Distance Learning MBA, Online MBA) in business is the way to achieve this is simple This is because the degree to earn one of these solid experience as it shows your true character.

Employers want experience, well educated staff and time often chose candidates for the call back than people who do not have a college degree. Earn your college degree will surely boost y our chances of finding your dream job. One of the main reasons for a Online MBA in India. With the online course for your business you will have the greatest flexibility in scheduling open as you choose what to get done in time. You will be able to fit the class schedule online business that exists already, not the other way around. Most students participate in the study of free time, and go tests and extensive class of weekends.
Online Degree Program offers world class education with flexible schedules

In the fast paced society of today it has become necessary addition to earning degrees and qualifications in order to stay informed with globalization and technological progress. You need to protect yourself against outdated. One way to further your education while maintaining a work and home is better to register for an online ms in it. This way you will not have a sabatik and return to school full time. With the online course you will have interactive classes via the net, will receive the online course work, they have a mentor who will guide you 24 / 7, and you can work at their own convenience or fill out at home. Courses offered at the college online at par with the majors offered in the school's program is based on. You can choose the field of study and also the pace at which you would like to complete the course work.
With an online course you have the added advantage of STREAMING lectures and discussions you whenever you are free. It is up to you to set up a schedule for studying. Today, there is youth and adults registered for the course online.

With a program on the Internet you can:

Participate in any time and any place. Work must be done form home, work, or half way around the world. The way you learn is for you to decide. These courses are designed to enable the student-centered learning. Hardware course is accessible 24 hours a day 7 days a week. You can read and review conferences, Commentaries and discussions. If you choose, you can be a part of the discussion in online and clear any doubts you may have. Ability to teach and research methodology to use File and technology. And, as computers integral to each business environment students develop networks and other critical skills. Online course covers a large spectrum of content and learning without restriction. Students have the right to access the libra ry online as well as course materials. Courses on the Internet to promote team work and integrated learning. Progress of education means progress your career with a pay increase. Degree online gives you the qualifications that will stand in good stead in the industry to choose you. A person can earn a degree, Bachelor or Master, in any field from retirement accounts, an MBA degree from a master of foreign languages. Curriculum on the Internet opened up umpteen opportunities for people eager to learn and earn.





iAutoblog the premier autoblogger software

Minggu, 28 Oktober 2012

Manipal University Introduces New Courses and increases the allocation of scholarships in 2010

Manipal University, the leading higher education provider in India, announced that it has introduced new courses and allocate more scholarships for the year 2010 along with additional infrastructures and facilities to its students. The university has also tied up with many new foreign universities for better teaching and learning atmosphere on the campus.

Since establishing Kasturba Medical College in 1953, nineteen other institutions have been set up, and the excellence in higher education that began in Manipal 56 years ago, continues even today with a fresh look each year.

NEW COURSES:

The university has added ten new courses taking the total number of courses in the University to 264. Registrar, Dr G.K. Prabhu, giving details of the new courses, admission details, scholarships and other activities of the university told reporters thatby starting Manipal Centre for European Studies the University took the first big step in the direction of humanities. The university catered to higher education in medicine, engineering and management. So a Masters course in European Studies and Management adds more variety for students to choose from. Diploma in Gandhian and Peace Studies, and also Certificate courses in Public Health and Global Health have already started, he said. The other new courses introduced for 2010 include MS Wireless Embedded Systems, MS IT Management, MTech Chemical Engineering, MTech Environmental Engineering, MSc Pharmacoeconomics, and MSc Clinical Research management.

SCHOLARSHIPS:

Manipal University has always encouraged students to perform to their full potential by providing them with scholarships. Meritorious and deserving candidates are given one of the severalfreeships and scholarships that exist in the university. The allocation for the year 2010 is Rs 12.23 crores. It was Rs 7.93 crores in 2009 and Rs 6.83 crores prior t o that, Dr Prabhu said.

Freeship - Candidates admitted to MBBS course within the first 500 ranks and BDS, BE, BPharm courses within the first 1000 ranks of the respective merit list are offered 100% freeship.

AICTE Scholarship AICTE has introduced the scheme on tuition fee waiver for women, economically backward and physically handicapped meritorious students joining BE, BPharm and BHM courses.

AGE students scholarships There is a 10 per cent tuition fee waiver for students of schools and colleges of Academy of General Education (AGE) joining any course at Manipal University. However, the waiver will be 25 per cent for those students joining Allied Health Sciences or Nursing courses.

Scholarships for KonkaniStudents A similar waiver of tuition fees, 10 per cent and 25 per cent respectively,is applicable for Konkani students also.

Other Scholarships are: GE Scholarship, Harish B Fund Scholarship, ISLE Scholarship, ITC Scholarship, Maulana Azad National Scholarship and Philips Scholarships.

INTERNATIONAL COLLABORATION:

Manipa l University has robust relationships with several US, European and Australian Universities regarding student and faculty exchange and collaborative research. 14 best students of KMC Manipal and Mangalore get to do their one month elective clinical training in Utrecht University and Groningen University in the Netherlands. Similar scholarships are available to students of Media & Communication in
University of Queensland, Australia and Hochschule Bremen, Germany. Students of MIT get opportunities to do their internships in various Universities and industries across the world by being members of IAESTE.

ADMISSIONS:

Admissions for all these courses and for the existing under graduate and post graduate courses have already begun. Prospectus and forms are available across the country at selected post offices and State Bank of India branches. Candidates can also visit www.manipal.edu and download the digital prospectus and application or apply online by paying the application fees through Credit Card or Net Banking or Demand Draft.

ONLINE ENTRANCE TEST:

Talking about the online entrance test Dr Prahbu said; Manipal University is known for its online entrance tests. Considering it to be quite popular and student friendly, the university has decided to start more centers where students can take their test online. The final score are displayed on the test screen soon after the completion of the test. The admissions are therefore, merit based and transparent. Candidates can choose the date, time and location depending on their own convenience.

Presently there are 21 centres and six more are being included this year. They are
Allahabad, Kanpur, Patna, Ranchi, Varanasi and Vijayawada

Last date for receipt of applications:
MBBS, BDS, BE, BPharm, PharmD 13.03.10
MD, MS, PG Medical Di ploma, MDS, PG Diploma in Dental Materials 31.01.10

About Manipal University

Manipal University is the leading higher education provider in India. Spread over600 acres of green expanse, Manipal University is home to 20,000 students pursuing undergraduate and post graduate programs in diverse subjects. The University has a strong alumni network of over 72,000 members.

The University has created an ecosystem of teaching and research excellence making it a universally accepted destination by students. The breadth of disciplines and collaboration among constituent institutions gives unparalleled opportunity to students to cross departmental boundaries and explore different horizons





iAutoblog the premier autoblogger software

Sabtu, 27 Oktober 2012

Hire Windows Mobile developer for custom Windows Mobile app Development

Windows Mobile is an operating system (OS), designed and developed by Microsoft. Windows Mobile OS consists of basic applications, widely used for mobile devices as Smart phones, computers for automobiles, various portable media centers and others. Also, Windows mobile is carrying popular applications such as Microsoft Office, Outlook mail client, Internet Explorer, Windows Media Player and Windows task bar and therefore it is widely used in business organization, which fulfilled specialized needs of the any kind of business organization.

Today, Many Business owner are used window mobile application in their organization because it has all the capabilities which require in industry standard. It provide great corporate look to users, so Windows mobile app are used to perform different operations of the business. Let's, we see some essential factor about Windows mobile app and its development platform that provide great user experience.
Some key factors of Windows Mobile app and its development Platform:

Easy to use features and functionalities
Enhanced security & reliability
Competitive edge
Flexibility in development platform
Its Microsoft .Net framework gives better productivity

All above factor present importance of the Windows Mobile and because of these reason Windows Mobile app demands are increasing day by day, so obviously we needed Windows Mobile app development services for windows mobile.

Today, many mobile app development companies provide custom windows mobile app development services and solution at most affordable cost. Many companies have professional window mobile app developers who have complete knowledge and expertise to develop any kind of windows mobile apps. They provide hiring services to their client, according to their program; you can hire professional windows mobile app developer at daily, weekly and monthly basi s for complete windows mobile development solution.

They have ability to develop high-end windows mobile app by merging technologies and tools. They provide completely customized services to their clients. They offer complete Windows Mobile Application Development services for bespoke Windows Mobile apps. They are active at all the time for taking new challenges in windows mobile apps development.

If you are planning to develop unique and innovative application for business or personal use then we provide complete solution to you for your business organization.

Hire Mobile App Developers (HMAD) is a leading mobile app development company offers Professional Windows Mobile App Development solution and services at most affordable cost. Hire Windows Mobile App developers from HMAD and get custom Windows Phone App Development solution as per your needs.





iAutoblog the premier autoblogger software

Jumat, 26 Oktober 2012

Video production Sydney: how is it beneficial for business organisations?

Video production Sydney is very useful for business organisations, both large and small. It allows companies to promote their goods and services to their target audiences in a much better and effective manner. People like to watch videos more than searching the advertisements in newspapers or reading the hoardings and pamphlets. Also, people are able to retain videos for a longer time compared to audio clips and written text. Video production thus helps a business enjoy better promotion and advertisement results.

Apart from business promotion and brand awareness the Video production Sydney is useful for a range of internal purposes, like training new employees, introducing new organisational policies and rules to the staff, demonstrating about your company to your prospective business clients, preparing welcome speech videos, and many other types of videos.

By having web video production Sydney, a business can improve its online presence. Because se arch engines give lot of importance to videos, by having business videos describing your company, your products, and services on your website, you can improve your search engine ranking and can eventually increase traffic to your website. Increased website traffic in turn improves the business prospects.
It is confirmed that video production Sydney is beneficial for business organisations. But a corporate video can be effective only if it is well finished and of high quality. Your business and profits depend on your market image. A poor quality video can spoil your market image and can give wrong impression about you and your company to your target customers. Therefore, it is always better to get your business video made from a professional video production company.

There are several video production companies in Sydney who possess proper knowledge and expertise in video production Sydney. They have a team of dedicated and qualified professionals who know how to create impressive, entertaining, and high quality videos to grab the attention of your target audiences and to convince them to buy from you.

Companies that offer video production services handle video production, as well as pre-production and post-production. Video production editing is an important part of video production. It ensures that your corporate video is not only high quality, but also memorable and effective. Hire one such corporate video production company to achieve your marketing goals and objectives.


For professional video production services, video production NSW, and video production editing, please log on to http://www.asmedia.com.au/





iAutoblog the premier autoblogger software

Kamis, 25 Oktober 2012

Corporate Video Production

Competing for the attention of the public and bringing in new business is every company's ultimate challenge, especially on the internet where there is easy access to far more information than offline. Advertising methods are constantly evolving and without staying up to date, your business could struggle to keep a solid presence on the Internet. There is one well kept secret and surefire way to improve your chances of getting seen and making that sale and that is video promotion. Corporate video productions can take your business promotions to the next level.

Video is eye-catching and can easily keep the attention of the visitor. As if that wasn't enough, putting a video on your website can increase your chances of getting picked up by search engines. Even Google stated that one of the best methods for ranking high in search or appearing on their much sought after first page is by having a video on your site.

Let's face it; there is a ton of literature on the internet. Hours could be spent going from one website to another reading, eventually resulting in a large quantity of reading but very little retention. What if your site had a video that allowed the visitor and potential customer to sit back and with one click, have all of the key points of your business described in detail to them with the help of visuals? This automatically makes it easier for customers to absorb information on what you have to offer them.

A well thought out sales pitch put to video can also create more enthusiasm than written word, and that enthusiasm is picked up by the viewer. Think about radio commercials for a moment, and how just the voice and tone of an excited announcer can draw your attention to what they are saying. Have you ever felt compelled to take a detour to their store? Now imagine that verbal encouragement set to video, showcasing YOUR business.

Corporate video promotion gives the listener visual aids in the form of graphics, words and animation. The combined auditory and visual stimulation engages the visitor. Now this is where you come in. Carefully written and assembled details about what your business offers, how your product or concept can help the viewer, and attention grabbing animation are all set to video. All the while inconspicuously suggesting to the viewer why they need what you have to offer.

We've only hit the tip of the iceberg. Business promotion is just one way to use a corporate video production. Employee training videos, health and safety planning and seminars can all be put on a DVD and used for years to come.

So let's recap. Corporate video promotion through Your World Prodcutions is a highly effective advertising tool that will potentially bring your business to the forefront of the Internet, engage your future customers by offering important details about how you can help them, increasing the chance they remember it all, and quite possibly close the sale. Sounds like a solid advertising plan to me!





iAutoblog the premier autoblogger software

Rabu, 24 Oktober 2012

R. K. Narayan’s Attitude Towards the English Language

R. K. Narayans attitude towards the English language:
a postcolonial posture, a utilitarian gesture


Abstract
This paper is intended to examine R. K. Narayans attitude towards the English language as reflected in his essays. Narayan (1906-2001) was born and grown up in a period when English education was already institutionalised in the Indian Sub-continent. Like other Indian writers in English, such as Raja Rao and Mulk Raj Anand, he received English education and used to write in English from the beginning of his literary career up to the end. However, he is seen to have used the English language and literary form to scrutinise colonialism and depict the Indian society continually under change due to the colonial rule. A part of this endeavour seems to be evident in Narayans attitude towards the English language. Narayans position in this regard is deemed quite ambivalent and complex he is aware that English is the language of the colonist, yet he is found to have accepted it for practical reasons. That is, his attitude towards the English language appears to have resulted from and shaped by the reality prevailing in the postcolonial setting.

Keywords: R. K. Narayan, attitude, English language, postcolonial posture, utilitarian gesture


I
The study of the English language and literature in the postcolonial context seems to be a densely political and cultural phenomenon (Ashcroft, Griffiths and Tiffins 1989: 2-3) and consequently comes under the purview of the postcolonial writers. One of the fundamental assertions of postcolonialism is that the English language and literature have played a very significant role in propounding colonial ideology aimed at the survival and consolidation of the colonial rule (Walder 1998). In other words, the construction of English literary education is part of the colonial cultural design (Viswanathan 1995). Many postcolonial writers have attempted to address the issue of cultural domination through the English language and literature. For instance, Thiongo (1995) opines that the central position given to the study of the English language and literature in Africa emanates from the assumption of the cultural superiority of the West. This is why, he prescribes that the English depa rtments should be abolished from the universities in Africa. Indian novelist Raja Rao (2000: v) states that English is the language of the intellect, not of emotion; and in India English should therefore be appropriated to the level of a dialect which will some day prove to be as distinctive and colourful as the Irish or the American. Hence, postcolonial writing uses the language of the colonists but adapts it to the discourse of the colonised. It is performed by two processes: abrogation and appropriation (Ashcroft, Griffiths and Tiffins 1989). Abrogation stands for challenging the notion of universality as claimed by the colonists with regard to the language. Appropriation, on the other hand, is the use of the imperial language to express the cultural experience of the colonised. This is a process by which imperial English is made to encounter vernacular languages. Standard English words are used in many new meanings, and, in turn, the English language receives many new wo rds from indigenous languages. Besides, postcolonial literature emerges out of the tension between these two pulls. Ashcroft, Griffiths and Tiffin (1989: 39) rightly maintain-

in one sense all post-colonial literatures are cross-cultural because they negotiate a gap between worlds, a gap in which the simultaneous processes of abrogation and appropriation continually strive to define and determine their practice.

Thus, challenging and overhauling the Eurocentric notion of language become an essential part of literary decolonisation (Loomba 2001).
As Boehmer (1995) illustrates, almost all the aspects of the world of the colonised including the language of instruction and commerce were dominated by the empire. The colonial education of the middle class people then tended to create mental colonization among them: English-language and -literature instruction played a key role in naturalizing British values (Boehmer 1995:169). By the early 20th century, students from the colonies were heavily influenced by the excellence of the English language and literature. This factor seems to account for the syncretic nature of the postcolonial society, which cannot be compartmentalised into either a purely traditional or a purely alien. Ashcroft, Griffiths and Tiffin (1989: 110) contend, The construction of pure cultural value is always conducted within a radically altered dynamic of power relations. Therefore, a postcolonial reading of R. K. Narayans works, especially essays with regard to his attitude to the English language would likely to reveal that he endeavours to formulate a synthesis between the Indian element and the colonial one.


II
The colonial education that Narayan received might have influenced his views on the English language since in the classroom Narayan had to see English as the first language, his native language being a second language (Walsh 1982). English was the most prestigious subject due to political, administrative, social, economic and scientific reasons. Although Tamil, the language of Narayans province, and Sanskrit, the classical language of India, were taught in the school, they were considered inferior in status and provided occasions for jokes. Narayan (2001b: 464) admits this in his essay English in India-

But in the classroom neither of these two languages was given any importance; they were assigned to the most helpless among the teachers, the pundits who were treated as a joke by the boys, since they taught only the second language, the first being English as ordained by Lord Macaulay when he introduced English education in India.

Besides encountering textbooks in English in his school and college, Narayan extensively read English literature outside his syllabus. His fathers library at home and his school library were crammed with books on English literature (Narayan 2001b). Narayan took the full opportunity of the libraries and enthusiastically read Scott, Dickens, Rider Haggard, Marie Corelli, Moliere, Pope, Marlowe, Tolstoy, Thomas Hardy and others (Narayan 1995). He was also in touch with the current literary scene through various magazines such as Little Folks, Nineteenth Century and After, Cornhill, Strand Magazine, Mercury, The Spectator, The Times Literary Supplement and The Manchester Guardian. The cumulative impact of this massive reading of the English literature was that he became very well versed in the English language. As a writer, Narayan opted for the English language simply because it suited him better than his mother tongue. In an interview, he says-

I never had any idea that I was writing in another tongue. My whole education has been in English from the primary school, and most of my reading has been in the English language . . . I wrote in English because it came to me very easily. (qtd. by Sundaram 1988)

It was then very unlikely that a writer like Narayan who learned the English language to such an extent as to produce his works in it, would reject or censure it easily on nationalistic grounds.


III
India became free from the colonial rule in 1947, but the linguistic and cultural implication of colonialism still remained operative, serving two conspicuously unavoidable purposes: a unifying linguistic agency for administration and a means of wider international communication (Kachru: 1995). In the mean time, the issue of either the acceptance or the rejection of the English language became one of the hot debates since the beginning of Indian nationalist movement in the 1920s. Gandhis Swadeshi Movement was aimed at embracing all that was swadeshi (indigenous), and hence English being a foreign language came under the scrutiny of this movement. The use of the English language by the Indians was often denounced, and Hindi was seen as a possible substitute. In his novel Waiting for the Mahatma, Narayan (2001a: 27) has made Gandhi declare that he will not deliver his lecture in English because Its the language of our rulers. It has enslaved us. As Leela Gandhi (1998: 147) poin ts out, Gandhis rejection of the English language stems from his belief in the legitimate cultural primacy of the Indian languages. Nevertheless, the attempted ban on the English language created two contradictory positions among the Indian writers. The first group consisting of the writers using the indigenous languages protested against writing in English on nationalistic grounds. The second group constituted of the Indian writers in English continued writing in the English language to express their Indian experience. These polarities existing at the end of the colonial period surfaced with renewed vigour and extended dimensions after the independence of India (Dharwadker and Dharwadker 1996). Indian lawmakers framed a fifteen- year time limit to upgrade Hindi to the position of the official language of India. However, this project of expelling English within a fixed period yielded almost no result. Iyengar (2000) presents sufficient statistics of 1957 to show that there was no spectacular advance of Hindi, and the position of English as an Indian official language remained the same English was still t he language of inter-state communication or the sole lingua franca, the language of higher administration, law courts, education and examinations. Resultantly, parliamentary enactment gave English the status of an associate language with Hindi.
That Narayan (1988a: 14) was aware of the debate on the position of the English language in his country is evident in his essay Fifteen Years-

. . . various causes, practical, political, etc. have demanded the abolition of English from our midst. It is almost a matter of national propriety and prestige now to declare ones aversion to this language, and to cry for its abolition.
There was a time when many people blindly admired English, and the ability to talk and write in the English language earned great prestige for a person. Notwithstanding, at present the patriotic fervour of the people made the language a hotcake for debate. Narayan (2000) depicts the same situation in his first novel Swami and Friends dealing with the effect of the colonial rule on the Indian people. The novel discloses that while people feel antipathy towards the British, they are also attracted to the paraphernalia of the colonial power. As a result, the colonial language has been the signifier of power and dignity. In the Albert Mission School, English is the most prestigious subject. Sankars name is well known because he can speak to the teachers in English in the open class (Swami and Friends 7); and likewise Rajams friends respect him because he speaks very good English, exactly like a European (Swami and Friends 12). In Fifteen Years, Narayan (1988a) takes a postcolonia l view on this issue, showing his awareness that English is an alien language, yet advocating its use in India for practical purposes. According to him, the day-to-day reality has made it impossible for the Indians to castigate the English language.
Narayan (1988a) presents an imaginary conversation between an Indian judge and the personified English language. The judge puts forth the verdict that the English language must leave the country-

When we said, Quit India, we meant it to apply to Englishmen as well as their language. And there does not seem to be much point in tolerating you in our midst. You are the language of the imperialist, the red-tapist, the diabolical legalist, the language which always means two things at the same time. (Fifteen Years 15)

Contrariwise, in reply to the judge, the English language points out that it has been firmly rooted in the Indian soil. In other words, having been practised for two hundred years, the English language has been part and parcel of the Indian society including its education, cultural activities, government machinery, law courts, business, trades, sports, aviation, navigation, agriculture, science, technology and so forth. In the essay, although the judge feels that the language must quit India, he cannot present any solid ground why it should be so; rather he remains confused and his advocacy inconclusive.
Hence, Narayan (1988a) is found to claim that the English language has been an integral part of the Indian reality. In fact, in the Indian context, it has been turned into the Indian English rather than the English of England. Narayans (1988a: 8) position seems to echo the statement of Iyengar (2000): English has become ours, it is not less ours for being primarily the Englishmans or the Americans.


IV
Narayan (1988a) obviously objectively thinks over the case of Hindi, that is, its establishment as a state language within a limited period of time. And in the essay To a Hindi Enthusiast, he suggests that it is impossible to impose Hindi as a state language in a set time limit. Quoting the aphorism from Shakespeare that ripeness is all, he argues ripeness cannot be forced by a government order or by the prescription of a commission. Like a sociolinguist (e.g. Hudson 1981), he maintains that the growth of a language is a natural process, which cannot be artificially stopped. Narayan (1988a: 26) then advocates the cause of English by adopting a postcolonial view-

For me, at any rate, English is an absolutely swadeshi language. English, of course, in a remote horoscopic sense, is a native of England, but it enjoys, by virtue of its uncanny ability, citizenship in every country in the world. It has sojourned in India longer than you or I and is entitled to be treated with respect. It is my hope that English will soon be classified as a non-regional Indian language.

It is thus evident that Narayan (1988a) is not advocating the servile imitation of the English language or the culture represented and spread by it. Rather, his intention is to absorb it into the grand procession of the Indian languages. The English language would be treated as one in the long list of the Indian languages and dialects, and its inclusion would not at all affect the total pattern of the language habit of the Indian people.


V
While Narayan (1988b: 28) seems to accept the presence of English in the day-to-day Indian reality, he also analyzes the cause of its popularity, commenting in To a Hindi Enthusiast that half the charm of English was engendered by the manner in which its schoolbooks were produced. The high quality print and coloured frontispiece exhibiting some London Bridge, rivers and towers, and the carefully selected contents with relevant black and white pictures have played a significant role in establishing the English language in this country. Narayans experience is consistent with that of Anita Desai (1996: 222) who writes in her essay A Coat in Many Colors-

Hindi texts we were given to study were, in contrast to the English ones, dry, pedantic, unimaginative, and unrelated to the simplicities of everyday life. They were also unattractively printed and published, a not unimportant factor to a child who, at that age, judges by the feel, the touch, and the taste of things.

It is then evident that both Narayan and Anita Desai are of the opinion that the highly sophisticated and impressive appearance of English books is responsible for their popular appeal to the people in India.
On the whole, Narayans position respecting the issue of the English language is rather complex. He seems to say that it could have been better if Hindi had taken the place of the English language in India, but presently it seems impossible to put Hindi to that exalted status and, therefore, it will be wise to accept the position of the English language. Again, when Narayan speaks in favour of the English language, he does not mean the Kings English; rather he means the language that has been coloured with the Indian context and filled with the vocabulary from the native languages and dialects. In his essay A Literary Alchemy, Narayan (1988c: 197) puts forward his idea of the Indian English which, he thinks, is the inevitable outcome of a natural process-

We have fostered the language for over a century and we are entitled to bring it in line with our own habits of thought and idiom. Americans have adapted the English language to suit their native mood and speech without feeling apologetic, and have achieved directness and unambiguity in expression.

That is, Narayan is suggesting that the Indian people should violate the purist conception of the English language and insert some new expressions suiting the Indian context. To Narayan, expressions like Please do the needful and And oblige are very much pertinent to the Indian context. Although inappropriate according to the purist standard of the English language, these expressions are a masterpiece of economy and contribution to the English language (A Literary Alchemy 198). While Narayan is considering the use of the Indian English, he is, at the same time, proposing to reconstruct the universal criteria of the language. In other words, he is abrogating and appropriating the language.
Narayan (2001c: 480) seems to be mocking at the idea of adhering to the principles laid down by the Oxford English Dictionary (OED) which, in his essay After the Raj is described as a sacred cow for us in India. He expresses the same attitude in his essay English in India where he asserts that for maximum benefit the English language must reach the grassroots level of India. And here too he is speaking not of standard English but of its Indian variety: the language must be taught in a simpler manner, through a basic vocabulary, simplified spelling, and explained and interpreted through the many spoken languages of India (Narayan 2001c: 468).


VI
Narayan shows his awareness to the complex issues regarding the position of the English language in the colonial India. He is conscious of the foreign origin of the language and its imperial connotation. Notwithstanding, he clearly depicts how the English language has established a firm root in India and become an essential part of its social reality. Thus, Narayans voice is rather polyphonic.
That is to say, Narayan seems to believe that it is impossible to eliminate the English language from the social reality of India. And he pragmatically suggests the acceptance of the language in its Indianized form. Hence, Narayans attitude towards the English language is formed by the postcolonial reality and utilitarian value. To sum up, as Iyengar (2000: 359) comments, Narayan-

uses the English language much as we used to wear dhoties manufactured in Lancashire but the thoughts and feelings, the stirrings of the soul, the wayward movements of the consciousness, are all of the soil of India.


Works Cited
Ashcroft, Bill, Gareth Griffiths and Helen Tiffin. The Empire Writes Back: Theory and Practice in Post-colonial Literatures. Ed. Terence Hawkes. London and New York: Routledge, 1989.
- - -, ed. The Post-colonial Studies Reader. London and New York: Routledge, 1995.
Boehmer, Elleke. Colonial & Postcolonial Literature. Oxford & New York: Oxford University Press, 1995.
Desai, Anita, A Coat in Many Colors. South Asian English: Structure, Use and Users. Ed. Robert J. Baumgardner. Delhi: Oxford University Press, 1996. 221-30.
Dharwadker, Aparna and Vinay Dharwadker, Language, Identity, and Nation in Postcolonial Indian English Literature. English Postcoloniality: Literatures from Around the World. Eds. Radhika Mohanram and Gita Rajan. Westport, Connecticut and London: Greenwood Press, 1996.
Gandhi, Leela. Postcolonial Theory: A Critical Introduction. New Delhi: Oxford University Press, 1998.
Hudson, R. Sociolinguistics. Cambridge: Cambridge University Press, 1981.
Iyengar, K. R. Srinivasa. Indian Writing in English. 5th ed. New Delhi: Sterling Publishers Private Limited, 1985. Rpt. 2000.
Kachru, Braj B. The Alchemy of English. The Post-colonial Studies Reader. Eds. Bill Ashcroft, Gareth Griffiths and Helen Tiffin. London and New York : Routledge. 1995. 291-95.
Loomba, Ania. Colonialism/Postcolonialism. London and New York: Routledge, 2001.
Narayan, R. K. My Days: A Memoir. 1974. Mysore: Indian Thought Publications, 1995.
- - - , Fifteen Years. R. K. Narayan. A Writers Nightmare: Selected Essays 1958-1988. New Delhi: Penguin Books, 1988a. 14-16.
- - - , To a Hindi Enthusiast. R. K. Narayan. A Writers Nightmare: Selected Essays 1958-1988. New Delhi: Penguin Books, 1988b. 26-28.
- - - , A Literary Alchemy. R. K. Narayan. A Writers Nightmare: Selected Essays 1958-1988. New Delhi: Penguin Books, 1988c. 196-198.
- - - , Swami and Friends. 1935. Rpt. in The Magic of Malgudi. Ed. S. Krishnan. New Delhi: Penguin Books, 2000.
- - - , Waiting for the Mahatma. 1955. Mysore: Indian Thought Publications, 2001a.
- - - , English in India. The Writerly Life: Selected Non-fiction of R. K. Narayan. Ed. S. Krishnan. New Delhi: Viking, 2001b. 464-468.
- - - , After the Raj. The Writerly Life: Selected Non-fiction. Ed. S. Krishnan. New Delhi: Viking, 2001c. 480-83.
Rao, Raja. Forward to Kanthapura. New Delhi: Oxford University Press, 2000.
Sundaram, P. S. R. K. Narayan as A Novelist. Delhi: B. R. Publishing Corporation, 1988.
Thiongo, Ngugi Wa. On the Abolition of the English Department. The Post-colonial Studies Reader. Eds. Bill Ashcroft, Gareth Griffiths and Helen Tiffin. London and New York : Routledge. 1995. 438-442.
Viswanathan, Gauri. The Beginnings of English Literary Study in British India. The Post-colonial Studies Reader. Eds. Bill Ashcroft, Gareth Griffiths and Helen Tiffin. London and New York : Routledge. 1995. 431-437.
Walder, Denis. Post-colonial Theory. A Handbook to Literary Research. Eds. Simon Eliot and W. R. Owens. London: Routledge, 1998.
Walsh, W. R. K. Narayan: A Critical Appreciation. London: William Heinemann Ltd., 1982.




iAutoblog the premier autoblogger software